BUILT TO SELL, DESIGNED TO STAND OUT.Strategy, branding and website design for female coaches & service-providers.
HEY — I'M ELLE
HEY — I'M ELLE
I create brands and websites that turn browsers into booked clients - so you can stop playing small and step fully into the thriving business you deserve.
You’re showing up, doing incredible work, gaining momentum… but your brand isn’t keeping pace. It doesn’t reflect your true value, and it’s not drawing in the clients or opportunities you deserve.
You’re brilliant at what you do - but your messy branding and DIY website are massively underselling you. They weren’t designed to sell, to stand out, or to take you to the level you’re aiming for.
I build brands and websites that don’t just look pretty - they work. They attract premium clients, position you as the go-to expert, and make saying “yes” feel effortless.
This isn’t about icky sales techniques. It’s about building a brand that reflects your worth and a website that connects deeply and converts with ease, so you can focus on what you love doing most (serving your clients).
CLIENT LOVE
TESTIMONIALS
CLIENT LOVE TESTIMONIALS
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries.”
“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”
LOUISE TJERNQVIST — FUNCTIONAL HEALTH PRACTITIONER
“The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income!
“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”
RACHEL COLLINS — HIGH PERFORMANCE PSYCHOLOGY COACH FOR ATHLETES
“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
“Since working together, everything has shifted. My website now looks incredible and truly represents my brand - I finally feel proud to send people there!”
SOFIA VON CELSING — WELLBEING & PERFORMANCE COACH
My client have been featured in:
WORK WITH ME
WORK WITH ME
STEP INTO THE NEXT, THRIVING CHAPTER OF YOUR BUSINESS
Branding & website design services.
01 — DESIGN IN A DAY
Your DIY logo was fine when you just started out, but now it’s time to upgrade. In one focused day, get a scroll-stopping logo, sleek colour palette, modern fonts, and a mini brand guide - no fuss, or long timeline. Just a premium identity that lets you charge like the pro you are.
02 — WEBSITE IN A WEEK
Stop cringing when sharing your site link. In ONE week, transform your brand and website into a modern, scroll-stopping Squarespace site with copy that makes dream clients line up to work with you.
03 — THE COMPLETE GLOWUP
For the seasoned expert who won’t settle for “this will do”. A custom rebrand + website with high-converting strategy, standout visuals, and premium positioning. Perfect if you’re ready to charge more, land dream collaborations, and dominate in your field.
04 — VIP 1:1 WEB STRATEGY DAY
In just one focused day, I’ll help you transform your current site from “nice but not booking” into a strategic sales tool. You’ll get the clarity, direction, and exact steps to finally turn browsers into paying clients - without the stress, overwhelm, or cost of a full redesign.
ABOUT ME
ABOUT ME
BRITISH BRAND & WEBSITE DESIGNER — LIVING IN STOCKHOLM SINCE 2018.
Meet Elle
I’M ELLE, A BRAND & WEBSITE DESIGNER FOR COACHES AND SERVICE PROVIDERS
I help amazing women turn their messy DIY brands into strategic, scroll-stopping tools that attract dream clients on repeat. Because the truth is, your work changes lives, but if your brand isn’t showing your full value, you’re leaving clients - and income, on the table.
I build brands and websites that connect, convert, and position you as the expert your audience has been searching for.
11k
Followers on LinkedIn
4 years
Designing for coaches & service providers
300+
Discovery calls booked for clients via websites
BRANDING & WEBSITE RESOURCES
BRANDING & WEBSITE RESOURCES
GET STARTED WITH YOUR...Free downloads
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![Free brand identity design that sells workbook for coaches]()
Workbook - Build a Brand That Gets You Booked Out
Your straight-talking guide to building a brand so magnetic, dream clients binge your content, stalk your site, and hit book now without blinking.
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![Free website design guide for coaches]()
5 Reasons Your Website Isn’t Turning Visitors Into Clients
Sick of side-eyeing your site like, “Why isn’t this thing helping me sign clients?!” This straight-talking guide spills the tea on what’s actually holding your website back—so you can stop guessing and finally get the clients you deserve.
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![free website design for coaches checklist]()
Turn Browsers Into Buyers - The DIY Website Checklist
About to hit “publish”? on your website Hold up. This checklist makes sure your site’s not just looking pretty—it’s built to convert. No fluff—just the must-do moves to make your launch a total client magnet.
