websites and branding for coaches and service-providers that make you the obvious choice.
For those who’ve outgrown their current online presence and are ready for one that attracts, convinces, and sells.
Right now, your online presence feels a little disconnected from the level you’re operating at.
You’ve outgrown the earlier version of your business, but your website hasn’t quite caught up, and right now it quietly undermines your authority before you’ve even spoken to a potential client.
So you hesitate to send people to your site. You over-explain your value on sales calls. You rely on referrals because your site isn’t pulling its weight.
It’s not because your offers aren’t strong… but because that first impression isn’t.
Your website is where serious buyers go to decide if you’re the one they want to work with, but for a lot of coaches, it ends up reading more like a menu than a sales tool, listing services instead of clearly positioning you as the obvious choice.
So your dream clients land, scroll, and leave. They can’t immediately see what sets you apart from the next tab they’ve got open.
It’s not because you’re not good at what you do, it’s because your website isn’t doing you justice.
The good news is that you’re in the right place to change that!
My clients have been featured in:
DON'T JUST TAKE MY WORD FOR IT
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DON'T JUST TAKE MY WORD FOR IT /
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and enquiries.”
“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
“My calendar is now fully booked for the rest of the year, and I’ve even been able to increase my prices without any slowdown in enquiries!!”
ANGELLA - THERAPIST FOR NEURODIVERGENTS
“just two weeks after launching my new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
“Since working together, everything has shifted. My website now looks incredible and truly represents my brand - I finally feel proud to send people there!”
SOFIA - WELLBEING & PERFORMANCE COACH
WORK WITH ME
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WORK WITH ME /
01— WEB IN A WEEK
You’re doing high-level work, but your website isn’t reflecting it, and that’s quietly costing you clients. In one week, we change that. Strategy, branding, copy, and web design all come together to build a website that actually positions you as the obvious choice and helps sell your offers before you even get on a call with a lead.
02 — the obvious choice intensive
In this one-day intensive, we focus purely on what’s stopping your current website from converting. We audit your messaging, structure, and positioning so your website starts doing what it was always meant to do: turn visitors into enquiries.
ABOUT ME
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ABOUT ME /
hey, I’M Elle.
BRITISH BRAND & WEB DESIGNER LIVING IN STOCKHOLM SINCE 2018.
designing websites and brandiNg for coaches and service providers who have outgrown their online presence.
You’ve spent years building your expertise and delivering serious results for your clients. Your work is no longer early-stage, so your website shouldn’t be either.
I help you close the gap between the level you’re operating at and how you present yourself online, so your website actually reflects the authority you already have.
This isn’t just about making something look pretty and polished. It’s about crafting a strategic presence that makes it glaringly clear what you do, who you do it for, and exactly why you're the obvious choice.
So when the right people land on your site, they’re immediately sold.
11,000+
Followers on LinkedIn
4+ years
Designing for coaches and service providers
500+
Discovery calls booked for clients via websites