Strategic websites and branding for coaches ready to become the obvious choice.
For coaches and service providers who are at the heart of their business, and need an online presence that makes their expertise, personality, and value impossible to ignore.
Your business has evolved… but Your website still feels like an older version of it.
You’ve refined your offers, built real experience and become much better at what you do, but your website hasn’t quite caught up.
Maybe it still sounds like an older version of you. Maybe it looks polished, but could belong to almost anyone in your industry. Or maybe it simply hasn’t brought you an enquiry in months.
So you compensate. You over-explain your value, rely heavily on referrals and create more content to prove your expertise. And when the right client lands on your site, you’re left wondering:…“Will they actually understand why they should choose me?”
Because when you’re at the heart of the business, people aren’t just buying a service. They’re buying into your expertise, your approach, and the way you get results.
Your website needs to make that obvious… quickly.
THE OBVIOUS CHOICE framework ©
The 4 things a high-converting website gets right:
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
MY SERVICES
Different levels of support, based on how much your website needs and how much you want taken off your plate.
WORK WITH ME
OPTION 1
WEB IN A WEEK (done-for-you)
In one week, I bring your positioning, messaging, branding, website copy and Squarespace design together into one strategic online presence. Built for established coaches and service providers who’ve outgrown their current site and need one that reflects their expertise, builds trust and makes it easier for the right clients to choose them.
OPTION 2
the obvious choice intensive (done-with-you)
A focused strategic sprint to identify exactly what’s weakening your current site across clarity, trust, differentiation and conversion. You’ll leave knowing what’s working, what’s quietly costing you enquiries and exactly what needs to change, without committing to a complete rebuild.
OPTION 3
Build a Homepage That Makes You the Obvious Choice (diy MINI COURSE)
Through 12 concise lessons, practical worksheets and a complete homepage copy wireframe, I’ll show you how to create a homepage that communicates your value clearly, builds trust and gives the right people a reason to keep reading.
The results speak for themselves:
FREE 5-MINUTE WEBSITE AUDIT
What’s stopping your website from generating more enquiries?
Your website might look professional and still be making it difficult for the right clients to understand your value, trust your expertise or choose you.
Take the free Website Audit to uncover your biggest website gap and receive personalised recommendations showing what to focus on first. In under five minutes, you’ll discover whether clarity, trust, differentiation or conversion is quietly holding your website back.
MEET THE GIRL BEHIND THE BRAND
hey, I’M Elle
British brand and website designer. Stockholm-based since 2018. Professional over-thinker of websites.
I work with established coaches and service providers where you are a huge part of why clients choose the business.
Your expertise, personality, perspective and way of working matter, which means your website can’t simply list your services and look nice. It needs to make all of that value obvious to someone who has never met you before.
That’s where I come in. I bring strategy, messaging, branding and web design together so your online presence doesn’t just represent what you do, it helps the right people understand why they should choose you.
Since 2022, I’ve helped 50+ coaches and service providers turn websites they had outgrown into clear, strategic online homes that generate enquiries, strengthen their positioning and finally feel like an accurate reflection of the business behind them.
50+
International clients supported
4+ years
Designing for coaches and service providers
500+
Discovery calls booked for clients via websites