FOR COACHES + SERVICE PROVIDERS
Strategic website design and ongoing marketing.
Make it obvious why you’re worth choosing.
Trusted by 50+ international clients
5+ years designing for coaches
Former Squarespace Nordic Circle Partner
The right people should find you online and think, “Yep. This is who I want to work with.”
Your clients already know how good you are. But someone discovering your business for the first time only knows what your website and marketing show them.
Maybe your website still reflects a much earlier version of your business, and you're not entirely confident sending potential clients there. Maybe referrals are doing most of the heavy lifting, or you're so busy doing the actual client work that your best ideas, results + offers barely get seen.
I help close that gap through strategic website design and ongoing marketing, so more of the right people understand what makes you different, feel confident in your expertise and have a clear reason to enquire.
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I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and client enquiries!
“I finally feel confident about how I present my business online. Elle is super knowledgeable, strategic, and supportive, and the impact she can make on your business is well worth the investment.”
LOUISE — FUNCTIONAL HEALTH PRACTITIONER
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Within just a few weeks of launching my new site, I started receiving consistent leads, and every single one has become a paid client.
“My calendar is now fully booked for the year, and I’ve been able to increase my prices without any slowdown in enquiries.”
ANGELLA — THERAPIST FOR NEURODIVERGENTS
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I’ve seen steady growth in awareness around my business, and more people are finding and following the brand online.
“Elle has made it possible for me to stay visible online. Having her support makes it possible for me to keep showing up consistently without it becoming another thing on my plate.”
AMELIE — ARCHITECT & INTERIOR DESIGNER
WORK WITH ME
Two ways to help the right clients see your value and choose you, whether your website needs to catch up with your business or you need someone to keep your marketing moving.
01 - BUILD THE FOUNDATION
web in a week
DONE-FOR-YOU BRANDING & SQUARESPACE WEBSITE DESIGN
Your coaching or service-provider business has grown, but your website hasn't kept up.
In one focused week, I bring together positioning, branding, copy + Squarespace design to create a website that reflects your expertise, builds trust, and brings in more of the right enquiries.
02 - KEEP YOUR MARKETING MOVING
ONGOING MARKETING PARTNERSHIP
LONG-TERM STRATEGIC + CREATIVE MARKETING SUPPORT
You want to stay visible and attract more clients, but marketing keeps slipping down your to-do list.
I turn your ideas, expertise + client results into content, emails and more, so your marketing keeps moving each month.
Looking for a lighter-touch way to work together?
THE OBVIOUS CHOICE INTENSIVE
For when your website could be doing more to build trust + bring in enquiries, but you don’t need a full redesign.
Build a Homepage That Makes You the Obvious Choice
A €40 mini-course to help you create a clearer, stronger homepage that gives the right people a reason to keep reading.
Recent Work
THE OBVIOUS CHOICE framework ©
The 4 questions your online presence needs to answer before someone feels ready to choose you.
1) clarity
“Is this actually for me?”
Make it immediately clear what you do, who you help and why it matters.
2) TRUST
“Can I trust this person?”
Show the expertise, client results, proof + personality that make someone feel confident taking the next step.
3) DIFFERENTIATION
“Why should I choose them?”
Make your perspective, personality + approach visible so you’re memorable rather than interchangeable.
4) CONVERSION
“What do I do next?”
Give interested people a clear, easy pathway to enquire, book or buy.
hey you, i’m elle
British website designer + marketing strategist. Stockholm-based since 2018.
I've worked with 50+ coaches and service providers around the world, and one thing I've learnt is that being great at what you do doesn't automatically make you great at communicating it.
When people are investing in your expertise, whether that's through coaching, consulting or another high-touch service, there's a lot more influencing their decision than how pretty your website looks… They need to understand what you can help them with, see evidence that you know your stuff, connect with your approach, and feel confident that you're the right person for them.
That's what I look at when we're working together. I get to know your business, what makes your approach different and why your best clients choose you. Then I bring the strategy, copy, design + implementation together to make sure the people discovering you online can see those things too.
Whether we're building your website or keeping your marketing moving each month , the goal is the same: helping you attract more of the clients you'd genuinely love to work with.