I'M ELLE - BRAND AND WEBSITE DESIGNER I create brands and websites rooted in psychology and client connection.
The truth is, you’re amazing at what you do. You’ve poured your heart into your business, yet you’re still chasing more: more clients, more impact, more freedom.
I get it. Because I was there too.
In my first year of business I was scared—scared to show up online, to invest in myself, to own my worth. I stuck with the safe label of ‘virtual assistant,’ thinking hard work and the DIY hustle would help me attract more clients (spoiler…it didn’t).
I had to learn the hard way, that doing everything yourself only gets you so far.
I was everywhere but invisible—drowning in endless “advice” online, burnt out, and still missing the results and income I wanted. My messaging was muddled, my brand forgettable, and my strategy? Non-existent.
Then I said, “Enough.” I got brave. I invested in myself and cracked the code on brand psychology and sales science. I built brands that don’t just look good—they magnetise clients.
And everything changed…Clients started coming to me. I stopped chasing, started charging what I’m worth, and created a powerful brand that connects.
Now, I help coaches and service providers to the same, build brands and websites rooted in sales psychology—that connect, convert, and create clients without the endless hustle.
Trusted by 35+ international clients — from wellbeing, health, career, confidence, executive, and dating coaches to nutritionists, photographers and fitness instructors.
NO MORE GUESSWORK, JUST A BRAND THAT SELLS.Why work with me?
Because your brand isn’t just a logo or pretty colours—it’s how your dream clients feel when they find you. If they can’t find you, they won’t buy from you.
I cut through the BS and conflicting advice flooding the online space to build brands that actually work. No fluff. No gimmicks. Just strategy and design that magnetically attract your dream clients, build trust, and make you unforgettable.
I get into the bones of your business, your audience, and your messaging, then craft a client-centric brand experience that sells without feeling icky.
LET'S CUT THROUGH THE NOISE...I know you’re feeling stuck—pulled in a million directions, overwhelmed by all the conflicting advice
You’re exhausted from second-guessing every decision… who to trust, what to try next, whether you’re even doing the right thing. So let me make things easier…if this sounds like you—I can help:
✓ You’re a coach or service provider who’s nailed your expertise but is ready for that next level of success.
✓ You feel stuck in the “busy but invisible” trap—working hard but not seeing the sales or impact you deserve.
✓ You want a brand that speaks directly to your ideal clients’ deepest needs and motivates them to take action.
✓ You’re ready to invest in strategic branding and sales psychology to finally scale your business with confidence.
✓ You want a brand that’s not just pretty but built to convert and keep clients coming back.
✓ You’re done with advice overload and want a clear, no-nonsense plan tailored to your business.
My clients have been featured in…
INTERESTED IN WORKING TOGETHER?Browse my services
-
Design in a Day
MINI STRATEGY + BRAND IDENTITY
Your DIY logo was fine when you just started out, but now it’s time to upgrade. In one focused day, get a scroll-stopping logo, sleek colour palette, modern fonts, and a mini brand guide—no fuss, or long timeline. Just a premium identity that lets you charge like the pro you are.
-
Brand Rebirth
IN-DEPTH BRAND STRATEGY + FULL BRAND IDENTITY
This is not just a rebrand—it’s a full strategic business recalibration. In 4 weeks, you’ll get bold positioning, sharp messaging, and high-ticket visuals that attract clients ready to pay your worth.
-
The Mini Glowup
BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE
Stop cringing when sharing your site link. In 5 weeks, transform your brand and website into a modern, scroll-stopping Squarespace site with copy that makes dream clients line up to work with you.
-
The Complete Glowup
BRAND STRATEGY + FULL BRAND IDENTITY + CUSTOM WEBSITE
For the seasoned expert who won’t settle for “this will do”. A custom rebrand + website with high-converting strategy, standout visuals, and premium positioning. Perfect for those ready to charge more, land dream collaborations, and dominate their field.