I'M ELLE - BRAND AND WEBSITE DESIGNER I create brands and websites rooted in sales-psychology and client connection.
The truth is, you’re amazing at what you do. You’ve poured your heart into your business, yet you’re still chasing more: more clients, more impact, more freedom.
I get it. Because I was there too.
In my first year of business I was scared—scared to show up online, to invest in myself, to own my worth. I stuck with the safe label of ‘virtual assistant,’ thinking hard work and the DIY hustle would help me attract more clients (spoiler…it didn’t).
I had to learn the hard way, that doing everything yourself only gets you so far.
I was everywhere but invisible—drowning in endless “advice” online, burnt out, and still missing the results and income I wanted. My messaging was muddled, my brand forgettable, and my strategy? Non-existent.
Then I said, “Enough.” I got brave. I invested in myself and cracked the code on brand psychology and sales science. I built brands that don’t just look good—they magnetise clients.
And everything changed…Clients started coming to me. I stopped chasing, started charging what I’m worth, and created a powerful brand that connects.
Now, I help coaches and service providers to the same, build brands and websites rooted in sales psychology—that connect, convert, and create clients without the endless hustle.
Trusted by 35+ international clients — from wellbeing, health, career, confidence, executive, and dating coaches to nutritionists, photographers and fitness instructors.
NO MORE GUESSWORK, JUST A BRAND THAT SELLS.Why work with me?
Because your brand isn’t just a logo or pretty colours—it’s how your dream clients feel when they find you. If they can’t find you, they won’t buy from you.
I cut through the BS and conflicting advice flooding the online space to build brands that actually work. No fluff. No gimmicks. Just strategy and design that magnetically attract your dream clients, build trust, and make you unforgettable.
I get into the bones of your business, your audience, and your messaging, then craft a client-centric brand experience that sells without feeling icky.
My Signature Connect & Sell Framework™
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Step One: Define & Differentiate
You’ll get crystal clear on who you help, why your offers are worth every penny, and what makes you the obvious choice in a saturated space. No more vague “I help women reach their full potential” fluff - we’ll craft a niche and message that speaks directly to your dream client’s real desires and problems (the ones they’d pay to solve).
Because if you can’t clearly explain what makes you different, your audience won’t try to figure it out.
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Step Two: Design That Connects
You’ll walk away with branding that not only looks premium - it feels aligned, magnetic, and trust-building from the first scroll. No more mismatched colours and DIY Canva logos that scream “still figuring it out.” This is branding that positions you as THE expert - before you’ve said a single word.
Because looking the part does matter when you're charging premium prices.
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Step Three: Sell with Confidence
You’ll get a conversion-focused website that’s built to turn clicks into clients - while you focus on what you do best. From strategic structure and magnetic messaging to clear CTAs and a seamless booking flow, everything is designed to guide visitors straight to “I need this.”
Because you don’t need more visibility - you need a site that converts the attention you already have into paying clients.
My clients have been featured in…
