My clients have been featured in…
Testimonials
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Pia Luzzi: Motherhood Coach & Pilates Instructor
“I’d been wanting to work with Elle for ages because her designs always caught my eye. Seeing the brands she created for other coaches made me REALLY excited to finally work with her.
I booked Design in a Day, and honestly, it was exactly what I needed. It helped me get crystal clear on who I’m really here to serve and finally take my business seriously. The logo and branding don’t just look beautiful - they made everything feel real, professional, and totally aligned with who I am.
I’m still putting the finishing touches on my website, but already, it feels like this is a proper business (not just a side hustle which is how it was feeling before). The clarity and confidence Elle gave me have completely changed how I show up. I’m actually excited about what’s next, and I finally feel like I have a clear direction to grow.
If you’re unsure, don’t wait as long as I did. Elle’s the expert who’ll help you bring your business to that next level. Seriously, just go for it!”
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Anna Nilsson: Food Freedom Coach
“I chose to work with Elle because her portfolio instantly stood out - creative, versatile, and clearly rooted in strategy. I also loved how flexible her services were, and I was really drawn to the strength of her own brand. You could just tell she got it.
Before working together, I’d spent months trying to build a brand that felt like me. I’d been playing endlessly in Canva - colours, fonts, layouts, but nothing really landed. It all looked a bit flat and DIY. Even though I’ve got a solid background in building product brands, I realised I needed a fresh, professional perspective on my coaching brand. Someone who could bring it to life and reflect the depth of the work I do.
Now I feel so much more confident. I have a clear visual direction, which has made everything - from Instagram posts to sales pages - quicker and easier. But honestly, the most powerful part was the deep foundational work we did together. Elle helped me get really clear on what sets me apart, and now I know exactly how to highlight that in my messaging to connect with the right people and convert them into paying clients.
Everything finally feels aligned. I feel grounded, relaxed, and confident - in my brand and in how I show up as a coach. It was worth EVERY penny.”
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Rachel Collins: High Performance Psychology Coach
"Working with Elle again was a no-brainer. We’d worked together before, so when it came time to uplevel my business, I knew exactly who to call. Before working with Elle, I was struggling with clarity - especially around my target audience, and my website felt messy and misaligned. It didn’t reflect the professional coach I am.
Now I know who I’m speaking to, and I feel so much more confident sharing my website in networking spaces and with potential clients. The design reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels.
The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income.
Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned. She’s incredibly organised, always available for questions, and genuinely supportive throughout the journey.
If you are considering working with Elle, take the leap - you’ll be so glad you did. THANK YOU SO MUCH!!!”
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Alexis McCabe Egmar: Career & Confidence Coach
“I first discovered Elle’s impressive brand on LinkedIn and was immediately drawn to the style and success she’d achieved for her clients. At the time, I was brimming with ideas for my coaching business but found myself overthinking every detail, struggling to transform my vision into a clear, coherent strategy.
Enter Elle: with her signature blend of expertise and calm, she broke down what felt like a mammoth project into a focused, step-by-step process.
Together, we defined my niche, pinpointed my ideal client, honed my messaging, and built a rock-solid brand foundation. The result was a beautiful brand strategy that perfectly captured who I am as both a coach and a professional.
Launching my business online with such credibility and authority filled me with this new sense of confidence and empowerment. It wasn’t long before my brand resonated with my ideal clients, accelerating attraction and boosting sales faster than I ever imagined! I felt an immediate sense of relief knowing that my brand strategy was in expert hands, and by the end of our partnership, I was brimming with excitement and self-assurance - my authentic self shining through every detail.
If you’re overwhelmed by your ideas or pressed for time, I wholeheartedly recommend Elle. She’s the partner who turns your vision into reality.”
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Adele Kamel Whitley: Life Transformation Coach
“I came across some of Elle’s posts on LinkedIn, and they instantly resonated with me…she looked like she truly walked the talk, and she absolutely does!
Before working with her, I struggled to niche down my message, but now I have so much more clarity on how to communicate with my target market, where they are at in their lives, what their goals are and how I can help. That shift alone has made me feel incredibly confident.
Working with Elle felt like working with a friend - everything flowed, it was easy, and, most importantly, it was fun!
If you're on the fence about working with her, trust me: you cannot do it all...do it!”
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Caroline & Emma: LAL Coaching
"We chose to work with Elle because we had seen the incredible work she’d done for other businesses and knew she was the perfect fit. Before working with her, our branding and website felt outdated and lacked the modern, professional, and fun vibe we wanted.
Since collaborating with Elle, our online presence has levelled up in every way. It now reflects who we are as dating coaches and entrepreneurs, and it’s given us a huge confidence boost.
Not only does our new branding and website look great, but it’s helped us attract more dream clients. We’ve seen an influx of applicants for our 1:1 program since launching the new site and we’ve been contacted for a lot of collaborations & partnerships!
Elle has an amazing ability to understand what your brand really stands for and bring it to life through both design and messaging that feels aligned. We’re proud, confident, and thrilled with the branding and website she’s created for us.
If you’re thinking about working with Elle, go for it - it's an investment that you won’t regret."
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Alice Wikström: Emotional Resilience Coach
“Before working with Elle, I struggled to communicate what I do in a way that felt true and right for me. This constant challenge made me frequently change my direction and messaging.
After we started working together, my messaging became clearer, and I suddenly had a direction that felt right and aligned with what I truly do. As a result, I began receiving more leads and even gained a few more clients right away. It has been an amazing experience, and I am so happy that I invested the money to do this work with her. Thanks to Elle's guidance, I have created a program that I am proud of and can already see it reaching people in ways I never thought possible.
To anyone considering working with Elle, I say: do it! It is worth both the money and the time. If you are looking for your niche but don't know where to start, Elle is the perfect person to guide you. She will help you find your words and your people. Just trust her work—she is that good!
I have loved working with Elle and am incredibly grateful for her guidance. She helped me not to overthink things and stay true to my niche.
Working with Elle has been the best thing I have done for my business in a long time. She managed to help me find what many others could not, and I am forever grateful for that. I really hope we get a chance to work together again.”
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Jessica Hanlon: Photographer
"Working with Elle was an absolute game-changer for my business. Before working together, my biggest challenge was finding clarity in a saturated market. I needed to position my brand uniquely to stand out.
After working with Elle, everything changed. Not only did I confidently give my website a makeover, but I also landed some really exciting partnerships and upped my rates without hesitation. With this new clarity, my online presence got a major upgrade. Creating content and brainstorming social media ideas is now a breeze because I know exactly what my audience wants and needs.
If you're feeling lost in the world of branding and growing your business, Elle is your go-to expert. She breaks down complex tasks into manageable steps and helps you see the bigger picture clearly. Elle is extremely organized and she guides you through the entire process with ease.
Working on my brand story with Elle was a big “wow” moment for me - she made me sound cool and professional in a way I couldn't have done myself. Having all the done-for-you messaging from Brand Breakthrough made building my website a piece of cake.
I couldn't be happier with the results, and I wholeheartedly recommend Elle to anyone who's serious about taking their brand to the next level."
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Mayra Kaneshiro: Founder of MOVE BEYOND
“I initially discovered Elle on Instagram, and what immediately drew me in was her ability to communicate in a straightforward and impactful manner.
Before working with Elle, my business faced some significant challenges. Marketing was a constant struggle, and I found it difficult to get clients to notice me.
Everything changed after I started working with Elle! The results have been remarkable. I now attract dream clients and they come to me because they see me as the solution to their needs!!!
My message around what I offer is now crystal clear, clarifying this was of utmost importance to me. While I always knew what my services were and how I helped people, having it articulated in such a clear and impactful way has made a world of difference.
I’ve seen a significant increase in leads from my website compared to before and social media, which used to be a daunting task, has become much more manageable. The process of listening to my clients and understanding why they chose me was sooo valuable. I now feel so much more confident charging the premium rate my services are worth.
I feel incredibly optimistic and excited about what the future holds for my business. To anyone thinking about working with Elle, I wholeheartedly recommend it., it's worth the investment. Trust her process; she truly knows what she's doing!
I want to express my gratitude to Elle. I genuinely wish I could have her assistance regularly. Thank you for everything! 😊”
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Oliver: Co-founder of NESS LIFE
“Before hiring Elle, our biggest challenge was defining the identity and positioning of our company. Elle helped us nail this. She helped us to assess the current market landscape and we discovered that so many of our competitors look and sound very similar. Elle was able to identify a space in the market we could uniquely cater to. This has allowed us to stand out and showcase why we are different.
Working with Elle has left me feeling both calm and very excited about the future. The Brand Strategy part of the process, in particular, was a game-changer. It was a seamless experience, and the results are nothing short of amazing. Our path forward has been made significantly easier because of our collaboration and I feel a sense of calmness, no more panic or uncertainty.
To anyone considering working with Elle, I can't recommend her enough. She has an amazing ability to define a clear path for your company's future. Her expertise in structure, combined with her exceptional design skills, is truly unique.”
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Louise Tjernqvist: Founder of TRUE
“Before working with Elle, I faced many challenges in my business, the main one being that I struggled to communicate the unique value I offer to my clients. I needed guidance to find the right direction and realign my purpose.
Navigating the branding landscape felt overwhelming, and I wanted a straightforward approach. I also wanted to niche my business and appeal to my target market but lacked a clear strategy for doing this.
Since working with Elle, I’ve experienced significant changes and results. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times. Elle’s guidance pushed me to step out of my comfort zone and has been invaluable.
Now, I feel a sense of clarity, focus, and relief in running my business. I'm no longer overwhelmed and have a clear direction. I'm so grateful for Elle’s support and excited about the future of my business.
Any coach considering working with Elle should go for it! You’ll be surprised by her knowledge, there is much more to this than you probably know!”
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Maria: Founder of Nash + Nova
“Working with Elle was a pleasure, she helped me gain clarity about my business, its purpose and its target audience while also creating spot-on brand design and packaging.
The brand strategy aspect of the project was incredibly valuable for me as a solo entrepreneur. Elle, with her outside perspective and willingness to question, helped me refine the direction of my business in a clear and concrete way that I can use throughout all areas of launching and growing my brand.
I highly recommend working with Elle, it's a worthwhile investment.”
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Kia Agerhem: Founder of Shape Your Vibe
"Working with Elle has been a game-changer for my business. She has only transformed my branding and website but also revolutionised my approach to social media.
Before collaborating with Elle, I struggled to create visually captivating social media posts and structure my content effectively. However, Elle provided me with invaluable guidance on how my posts should look, as well as a content strategy tailored to my audience.
I also faced challenges with making my logo and brand colours appealing to my target market. Thankfully, Elle's design skills brought my vision to life, creating a brand that perfectly resonates with my audience.
Overall, working with Elle has simplified my work and elevated my business. I recommend her services to anyone seeking efficiency, expertise, and a collaborative approach. She effortlessly incorporates your ideas and vision while providing invaluable guidance and support."
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Sofia von Celsing: Coach & Wellbeing Specialist
"Elle is a true star! She is creative, smart, fast, knowledgeable, structured and reliable. She combines strategic thinking with her eye for detail and design, to make a real impact.
She perfectly crafted my branding and website, capturing everything that my business needed to stand for to be attractive to my target market.
I can highly recommend Elle to any coach who is feeling a little lost when it comes to presenting themselves online, or just like they are ready to level UP and go all in.”
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Marie Myrberg: Executive Coach & Leadership Trainer
"Elle has played a critical role in shaping my professional branding as an Executive Coach.
She quickly understood my values and crafted a brand that reflects me, my work and the target market I am trying to attract.
Elle has helped me create a professional, beautiful website and brand identity that I am very proud to share with potential clients.
She’s made it possible for me to find my confidence in presenting myself online. Every small business owner needs a creative like Elle in their corner."
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Petra Karp Gidlöf: Akashic Records Reader & Embodiment Coach
"As a small intuitive business owner, it is sometimes difficult to share my story with the rest of the world because it is so easy for me to see my own offerings in my head but when I am sharing it on social media - it doesn't look the same and it’s unclear what I do.
When I had the opportunity to work with Elle, she saw my vision and could also help me share it with the world. She made my vision clear and more exciting.
I would highly recommend her to you if you need to be seen in the world but don't have the knowledge or time to visualize your story. She is professional and I can truly trust her wisdom."

Book a Free 1:1 Brand + Website Strategy Session
Get my expert eyes on your online presence - and a clear path forward.
Your business has evolved. But your brand and website might still be stuck in an earlier version of you - holding you back from the visibility, confidence, and clients you’re ready for.
In this free 30-minute strategy session, we’ll take a focused look at how your brand and website are performing - and what needs to shift to support your next level of growth.
In your free 1:1 session, we’ll:
✓ Pinpoint the gaps in your current brand + website that may be costing you leads
✓ Clarify how your visual identity and messaging can better reflect your authority
✓ Identify what stage of brand and web support you actually need