The Complete Glowup
A high-end, strategic rebrand designed to position you as the go-to expert, and help you scale to €10k–€20k months.
This is for the coach or service provider who’s already built something incredible and now wants their branding and website to reflect the premium services they offer.
You’ve been in business for a few years, signed amazing clients, launched incredible offers, grown your income, and built a business you’re so proud of.
But your online presence hasn’t caught up. Your visuals, messaging, and website don’t yet reflect the authority, expertise, or premium experience you deliver every day.
You’re done blending in. You’re ready to stand out, attract premium clients, be sought after for dream collaborations, and have an online presence that instantly communicates your expertise and impact - setting you clearly apart from the rest
The Complete Glow Up is a full strategic transformation for established coaches and service providers ready to be seen as the go-to authority - the expert clients seek out, trust instantly, and are excited to invest in.
In two months, your brand won’t just look good, it will feel aligned, magnetic, and effortless. You’ll share your website with pride, knowing it mirrors the premium expertise and impact you deliver.
No more patching things together or settling for “good enough.” This transformation gives you a brand and website that work as hard as you do: attracting premium clients, opening doors to collaborations, press features, and positioning you for the next level of growth.
This isn’t just a beautiful website. It’s a strategic, cohesive online presence that reflects your expertise, impact, and authority.
Your offers will feel irresistible, your messaging will land perfectly, and your inbox will fill with clients who truly get it. Those excited to work with you and invest in your premium-tier services.
This is for the established coach or service provider ready to elevate their business to match the level they’re operating at:
✓ You’ve built a successful business and want your online presence to reflect your expertise and premium offers.
✓ You’re scaling - maybe hiring support, launching new high-ticket offers, or creating a more profitable, streamlined business.
✓ You want to be recognised as the go-to expert in your niche. Sought after, highly recommended, and impossible to ignore.
✓ You’re attracting clients, but you’re ready for the next level: €10k-€20k months and beyond, more impact, and premium pricing that reflects your worth.
✓ You’re ready for visuals, messaging, and a website that finally showcases your confidence, authority, and results.
✓ You’re done juggling everything yourself and ready to work with an expert. No more stress, guesswork, or DIY web design. Now your focus is on clients, growth, and scaling your business.
TESTIMONIALS
/
TESTIMONIALS /
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries.”
“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”
LOUISE TJERNQVIST — FUNCTIONAL HEALTH PRACTITIONER
“Since working with Elle, I’m finally visible online. The website has made it easier to communicate with clients and helped me define and narrow my offers and focus even more.”
“I’m fully booked, and now feel proud running my business and speaking to new clients, knowing I have a professional online presence supporting me. Elle is fast, articulate, and also brilliant with words. So many people have told me they love my website and social media, and that the messaging feels spot on.”
AMELIE MOGARD — ARCHITECT & INTERIOR DESIGNER
“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
“Since working together, everything has shifted. My website now looks incredible and truly represents my brand - I finally feel proud to send people there!”
SOFIA VON CELSING — WELLBEING & PERFORMANCE COACH
Over our collaboration, your brand and website will be fully elevated so they:
✓ Reflect the authority you’ve earned - no more “good enough” visuals or outdated web pages. Your online presence will finally match the calibre of business you’ve built and the high-ticket clients you’re ready to attract more of.
✓Speak directly to your dream clients - messaging that’s strategic, emotive, and unmistakably you. Every word positions you as the expert they’ve been searching for and makes your offers irresistible.
✓Feel cohesive, elevated, and undeniably yours - every element is built on strategy, not guesswork. From visuals to copy to user experience, your brand becomes a polished ecosystem that showcases your expertise and impact.
✓Work while you focus on growth - your brand and website become your silent sales team, attracting premium clients and collaborations. No chasing, no convincing, just exciting opportunities and clients that are eager to work with you.
Investing in this now saves you months of guesswork, stress, and lost opportunities. Your “good enough” website and brand may be holding back your growth more than you realise.
What’s included:
-
In four power-packed workshops, we’ll strip away the guesswork and get crystal clear on how to attract, convert, and retain your dream clients. This lays the foundation for creating a brand and website that don’t just look good - they work hard for you.
Find Your Focus – Pinpoint exactly what you want to be known for and the big transformations you deliver, so clients see you as the expert they’ve been searching for.
Demographic Deep Dive – Know your ideal clients inside out. You’ll understand their desires, fears, and motivations - so you can speak directly to them and effortlessly turn interest into bookings.
Brand Foundations – Define your purpose, mission, vision, and values. You’ll have a brand that’s aligned with your goals and communicates your authority and impact at every touchpoint.
Positioning + Expression – Nail your brand’s tone, messaging, and personality. You’ll show up consistently, confidently, and magnetically, making it impossible for dream clients to scroll past.
-
This is more than just a logo. It’s a cohesive, conversion-focused identity built to back up your brilliance and connect with the right people. Every element from the logos, colours, fonts, and visuals are designed to reflect your positioning, build trust, and make you instantly recognisable.
Deliverables
Primary logo
Submark
Wordmark
Strategic colour palette
Curated typography
Photography direction
6 scroll-stopping Instagram Canva templates
Final design files, ready to use
-
This isn’t just a PDF, it’s your brand’s playbook. Everything from visuals to tone and messaging, so you (and anyone you may hire in the future) can show up consistently, confidently, and with clarity every single time.
Deliverable
Brand Guidelines PDF
-
A conversion-led Squarespace website that’s built to do more than look good - it builds trust, showcases your authority, and turns clicks into clients.
Deliverables
Up to 8 pages customised to what your unique business needs (e.g. Home, Service 1, Service 2, About, Testimonials, Contact, Blog, FAQ)
Mobile-responsive, designed to convert
Custom contact form
Social media integration
Strategic imagery suggestions
Domain mapping support
Built-in analytics setup
Opt-in pop-up for lead gen
Acuity scheduling integration
Easy-to-follow Squarespace training videos so you can easily tweak your site yourself
-
A beautiful website is just the first step. Without messaging that speaks directly to your dream clients, your site won’t convert, no matter how pretty it looks.
I’ll craft strategic, conversion-focused copy that’s unapologetically clear, confident, and written to sell - so your website works as hard as you do.
Many coaches and service providers spend €2-3k on copywriting alone - so The Complete Glow Up is a seriously rare find. This isn’t just “words on a page.” It’s a full, strategic brand story designed to attract premium clients, position you as the go-to expert, and turn casual visitors into eager, paying clients.
Deliverables:
Up to 5,000 words of high-converting website copy (in English), tailored to your brand voice and your audience’s deepest desires.
-
I’ll equip your site with all the essential SEO foundations - page titles, meta descriptions, headings, image alt text, and clean URL structures, so your dream clients can actually find you (and book you).
-
When you work with me, you don’t just walk away with a beautiful website. You leave with a system that supports your business long after launch.
The Resource Hub is a curated, strategic toolkit designed to help your brand, website, and business actually perform.
Inside, you’ll get access to:
Pricing & Package Planning Guide to confidently position yourself at a premium level
Discovery Call Framework to lead conversations with clarity and ease
Testimonial Framework so you’re never stuck chasing vague feedback again
Brand Photography Guide to show up with polished, confident, and on-brand images
Email marketing tips & sequences to nurture leads without overthinking
Blog Strategy Guide to support visibility and long-term growth
Squarespace Website Maintenance Checklist to keep everything running smoothly
Post-Launch Checklist so you know exactly what to focus on next
This isn’t a pile of information you’ll forget about. It’s a practical, easy-to-use resource designed to save you time, cut through overwhelm, and support you as you grow.
Think of it as your backstage pass… all the tools you need to make your business run like clockwork.
Included free with all web design packages.
Timeline:
9 weeks
My clients have been featured in…
Pay in Full
ONE PAYMENTS OF
APPROX. €4,515
49,500 SEK
Monthly
THREE PAYMENTS OF
APPROX. €1,550
17,000 SEK
Monthly
SIX PAYMENTS OF
APPROX. €800
8,750 SEK
All prices exclude 25% VAT. VAT is added for Swedish clients, private individuals in the EU or outside the EU, and EU businesses without a valid VAT number. VAT is not charged for EU businesses with a valid VAT number (reverse charge applies) or for non-EU businesses.
Your next steps…
-
Book a free strategy call
If this feels like it could be a fit for you, book in your free 1:1 brand + website strategy call below. We’ll take a focused look at how your brand and website are performing, and what needs to shift to support your next level of growth.
-
I'll send you an offer
After our call, I’ll create a proposal that’s perfectly tailored to you. You’ll get all the details - what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how I’ll transform your branding and website.
-
Contract signing & payment
Once you’ve had time to review the offer and you're like “Yesss sign me up!” we’ll seal the deal and get that first payment in. After that, we’re officially on and ready to start turning your brand and website into a showstopper.
Curious if The Complete Glowup is right for you? Book your free 30-minute strategy call and let’s map out exactly what your brand and website need.
Frequently
Asked
Questions
-
Website In a Week:
Speedy Turnaround: I’ll revamp your branding and launch your stunning new website in just 5 days.
Budget-Friendly: Perfect if you're not ready to invest on a larger scale, but still want a professional look.
Semi-Custom Design: For your website, you’ll choose one of my beautiful templates as the basis of your site, and I'll customise it with your logo, colours, fonts, imagery, and copy to make it uniquely yours
Ideal For: Newer coaches or service-providers who offer up to three services and need a quick, effective solution without the cost of a fully custom project.
The Complete Glow Up:
In-Depth Process: A comprehensive journey where we dive deep into your brand strategy.
Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch - no templates here!
Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.
Ideal For: Established coaches and service-providers ready to scale to €10-20k and beyond, who want a high-end, bespoke experience.
-
Yes, a few things to be aware of:
Domain name: You’ll need to secure one for your business.
Website hosting: Squarespace plans start from €11/month.
Scheduling integrations: Tools like Acuity or Calendly for client bookings and require a separate subscription.
Custom fonts: If you want a premium or licensed font (not available on Google Fonts), there may be a one-time fee this can range anywhere between €20 - €100+. I can always work within a budget - custom fonts really help take your branding and site from generic to unique.
Multilingual site: If you want your site in more than one language, I recommend using third-party tool Weglot to easily translate the site. It integrates seamlessly with Squarespace and costs €15/month.
-
It’s never too early to invest in a professional website for your coaching or service-provider business.
DIY might feel cheaper at first, but it often costs more in the long run - through your time, energy, stress, and missed opportunities. Messy, half-finished websites that don’t convert aren’t just frustrating… they can cost you leads, credibility, and paying clients.
There’s a big difference between building a website and creating a strategic, sales-driven online presence. Whether your business is just getting off the ground or you’re already signing clients, investing in a professional site now means attracting the right clients, from day one, without the trial and error.
-
As per Swedish law, VAT (25%) will be added to invoices for:
Swedish clients (private or business) – VAT (25%) is added to your invoice.
EU businesses with a valid VAT number – No VAT, you account for it in your own country (EU reverse charge).
EU clients without a VAT number – VAT (25%) is added.
Clients outside the EU (private or business) – No VAT is charged.
-
Planning your brand photos early is key, as they have a huge impact on your website. Ideally, have them ready before we start, unless you want new photos aligned with your rebrand.
If you’re planning new photos, scheduling your shoot around week 5-6 of The Complete Glow Up’s 9-week process works well. That way, your photos are delivered while I’m working on your site, and you’ll have a clear vision of the look and feel your shoot should capture. I can also join a quick call with your photographer to share your branding and guide the shoot.
If you’re not sure what you need or whether you need a photoshoot, we can figure out the best approach during your free Brand + Web Strategy Session.
-
Professional photos make such a difference to the final result, and to be honest, I can’t recommend them enough. You could have the most stunning website in the world, but if your images aren’t professional, it just won’t be the same.
In Web in a Week, things move quickly, so it’s best to have your photos ready before we kick off.
-
Absolutely! Squarespace is super easy to use, and I’ll send you training videos so you can confidently make updates yourself with ease.
-
Yes! I’ve worked with clients all over the world - from the US to Australia. Even across time zones, we can make it work with planned calls and clear communication. We can discuss the best times to meet in our Brand + Web Strategy Session.
-
Absolutely! Connecting your existing domain is included in The Complete Glowup. I’ll just need your login details and access to your domain’s DNS settings to get everything connected and running smoothly.
-
If you pay monthly, simply cancel your current subscription and start the new subscription on your updated site.
If you’re on an annual plan, Squarespace doesn’t allow subscriptions to transfer between sites. You’ll need to cancel your existing plan and set up a new subscription for the new site. You can email Squarespace to request a refund for any unused time on your cancelled plan, if you’re staying a customer, they often approve these requests.