BECOME THE OBVIOUS CHOICE ONLINE IN JUST ONE WEEK.
Strategic squarespace website design for coaches, completed in one focused week.
You’re already great at what you do. You have real clients, real experience, and offers that work. But your website still feels like an older version of the business.
Maybe it doesn’t communicate the depth of your expertise. Maybe it could belong to anyone in your industry. Or maybe the right people are landing there and still not fully understanding why they should choose you.
In one focused week, we’ll turn your website into something that finally reflects the level you’re operating at, so the right clients can see your value, understand why you’re different, and feel confident choosing you. I handle your positioning, branding, copy + Squarespace website design that gets us there.
CLIENT TESTIMONIALS
The Proof Is In The Results
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and enquiries.”
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
ANGELLA - THERAPIST FOR NEURODIVERGENT ADULTS
“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”
MARY ALICE - FRACTIONAL COO & COACH
Your website shouldn’t just explain what you do. It should make people want to do it with you.
When you’re at the heart of the business, clients aren’t just buying a service. They’re buying into your expertise, your perspective, your personality, and the way you work.
That means your website has to do more than look good. It needs to make your value obvious, build trust quickly and give the right person a clear reason to choose you. So you’re attracting better-fit enquiries, spending less time over-explaining on sales calls and relying less heavily on referrals alone to bring in new business.
Before we design anything, we work out exactly what will make the right client want to choose you.
- what makes you different
- why your best clients choose you
- what’s currently creating hesitation
- how to position you as the obvious choice in your space
Only then do we build the messaging, branding and website around it, creating an online presence that supports your marketing, strengthens your positioning and makes it easier for the right clients to take the next step.
this is for you if…
✓ You’re an established coach or service provider with real client experience, proven expertise, and offers that you’re already selling.
✓ You’re a big part of why clients choose the business - your expertise, approach, perspective, and personality matter to the sale.
✓ Your current website feels behind the level you’re operating at and no longer reflects the calibre of your work.
✓ You’re tired of blending in with others offering something similar and want your website to clearly communicate why your approach is different and help you stand out.
✓ You have 1-3 core offers and already know what they include, how they work and how they’re priced. They don’t need perfect positioning yet (that’s where I help).
✓ You want one expert to bring the strategy, branding, copy + website together, so you’re not trying to manage four different specialists yourself.
THIS might not be a fit for you if…
Web in a Week might not be right if you’re still figuring out what you sell, serve several unrelated audiences, have a large or complex offer ecosystem, or need advanced custom functionality.
This process works best when the business foundations already exist and we can spend our week refining how they’re positioned, communicated and brought to life online.
Messages that made my week:
THE OBVIOUS CHOICE framework ©
The 4 questions your online presence needs to answer before someone feels ready to choose you.
1) clarity
“Is this actually for me?”
Make it immediately clear what you do, who you help and why it matters.
2) TRUST
“Can I trust this person?”
Show the expertise, client results, proof + personality that make someone feel confident taking the next step.
3) DIFFERENTIATION
“Why should I choose them?”
Make your perspective, personality + approach visible so you’re memorable rather than interchangeable.
4) CONVERSION
“What do I do next?”
Give interested people a clear, easy pathway to enquire, book or buy.
In one focused week, your website stops underselling you and starts supporting the business you’ve built.
You’ll walk away with an online presence that:
— Clearly communicates what you do and who it’s for
— Reflects the level of expertise you’ve built
— Makes your difference easier to understand
— Builds trust before you ever get on a sales call
— Helps turn more of the right website visitors into genuine enquiries
— Gives your marketing, referrals and visibility somewhere stronger to lead people
— Feels like an accurate reflection of you and the business you have created
-
3× 1:1 Strategy Workshops
Find Your Focus, Dream Client Deep Dive, and Brand DNA + Website Planning. Together, we refine your positioning, sharpen how you communicate your expertise, and create a clear strategic direction for your brand, messaging and website.Brand Identity
A refined visual identity including your primary logo, secondary logo, submark, colour palette and typography, designed to reflect your personality, expertise and the level your business is operating at now.Strategic Squarespace Website (7.1)
Built on one of my custom-designed templates and tailored to your business, your website is structured to make your value clear, build trust quickly and guide the right people towards working with you.Full Website Copy (up to 5,000 words)
Strategic website copy written to communicate your value clearly, differentiate your approach and make it easier for the right clients to understand why they should choose you.SEO Basics
Foundational on-site basics including heading hierarchy, page titles, meta descriptions and image alt descriptions.14 Days Post-Launch Technical Support
Post-launch peace of mind. If any display glitches, broken links, or form issues appear within two weeks of launch, I’ll take care of them for you straight away. -
This is practical support designed to help you get more from your new website after launch and keep your online presence working as your business grows.
Inside, you’ll get:
Pricing & Positioning Guide - to help you communicate your value clearly and make sure your pricing supports the level you want to be positioned at.
Discovery Call Framework - a simple structure to help you lead stronger sales conversations and make it easier for the right clients to move forward.
Testimonial Framework - so you can consistently collect useful, specific social proof that strengthens trust across your website and marketing.
Brand Photography Guide - to help you plan imagery that feels aligned with your brand and reflects the level of your work.
Email Marketing Basics - practical guidance to help you nurture leads and stay top of mind after they leave your website.
Content & Blog Direction - ideas and guidance to help you keep building visibility, authority and traffic over time.
Website Maintenance Checklist - so you know what to review, update and refresh to keep your site accurate and working well.
Post-Launch Action Plan - clear next steps to help you build momentum and make sure your new website doesn’t just sit there after launch.
Think of it as the support layer that helps your website keep doing its job long after launch.
-
6 working days (Friday-Friday)
This is a focused, hands-on process where strategy, messaging, copy and design come together quickly and collaboratively. Because I work closely with each client throughout the week, I only take on a limited number of Web in a Week projects.
day-by-day breakdown
-
We define the strategic foundation for your new website: your positioning, audience, offers, messaging and customer journey. By the end of the day, we have a clear direction for everything that follows.
-
We turn that strategy into a visual direction. You’ll be presented with three moodboards, then we’ll refine your chosen route into a complete identity including your logos, typography, and colour palette.
-
I begin writing your website copy and building your site on your chosen template, fully tailored to your brand, positioning and offers. This is where everything starts coming together visually and verbally.
-
I continue developing the site, refining the copy, imagery, layout and customer journey. We then review the first full version together, and you’ll have dedicated time afterwards to go through the site properly and send your feedback.
-
I implement your feedback and refine the website across desktop and mobile. We’ll review the updated version together so we can make sure everything feels clear, cohesive, and ready for launch.
-
We complete the final tweaks, connect your domain and prepare your new website to go live. Once approved, your new online presence is ready to start supporting the next stage of your business.
-
For two weeks after launch, you can report any technical issues (if they arise) that were present at launch, such as broken links, form issues or display glitches, and I’ll put them right.
FLEXIBLE PAYMENT OPTIONS
PAY IN FULL
1x payment of 33,000 SEK
(approx. €2,990)
3x instalments
3x monthly payments of 11,500 SEK
(approx. €1,040)
6x instalments
6x monthly payments of 6,000 SEK
(approx. €545)
Prices exclude VAT. 25% VAT applies to Swedish clients and EU businesses without a valid VAT number. EU businesses with a valid VAT number and businesses outside the EU are normally not charged Swedish VAT.
your NEXt steps…
1) Book your free 1:1 strategy call
We’ll look at where your online presence is now, where it needs to go and whether Web in a Week is the right fit.
2) Receive your project proposal
After the call, I’ll map out your project scope, timing, start date and investment so you know exactly what working together would involve.
3) Secure your spot in my calendar
If it feels right, you’ll confirm your place in my calendar and receive everything you need to prepare for our week together.
Free Notion Planner
〰️
Free Notion Planner 〰️
NOT QUITE READY TO BOOK YET?
STEAL MY WEBSITE PROJECT PLANNER
If your business has evolved since you built your current site but you’re not quite ready to start the redesign yet, use my free fill-in Notion planner to get clear on what the next version actually needs.
Map out what your website needs to sell, who it needs to speak to, the proof you want front and centre, the pages you’ll need + what still needs preparing.
One sitting. One clear plan. No more “I know I need a new website… I just don’t know where to start.”
Frequently Asked Questions
-
Your Web in a Week website includes 7 core pages, plus Privacy Policy and Terms & Conditions pages.
You can choose your 7 pages from:
Home · Service 1 · Service 2 · Service 3 · About · Blog · Contact · Testimonials · Events
The site is built using one of my custom built-from-scratch Squarespace templates, but the branding, copy, imagery and design are tailored to your business so it still feels completely like you.
If you need more than 7 core pages, we can discuss this before booking and scope any additional pages separately.
-
You need to know what you sell, who it’s for, what each offer includes, how it works and roughly what you charge. Your positioning and messaging don’t need to be perfect, refining those is part of our work together.
-
Web in a Week works best for coaching and service-provider businesses with one clear primary audience and around 1-3 core offers. If you have several unrelated audiences or a more complex offer ecosystem, we can use your strategy call to decide whether this is the right fit.
-
I include basic on-site SEO such as heading structure, page titles, meta descriptions, and image alt descriptions, alongside the standard functionality your site needs to work smoothly. If you need more advanced integrations, automations, e-commerce or custom functionality, we can talk through what’s possible on your strategy call, and I’ll let you know whether any additional costs would apply.
-
This is a collaborative, fast-moving process, so I’ll need you to be available during the week to review the work and provide feedback within the agreed timeframes.
You won’t be sitting beside me designing your website (that’s my job) but quick feedback is what allows us to keep momentum and get everything finished and launched within the week.
You’ll receive the full project timeline in advance, so you’ll know exactly when I need you.
-
Yes, Squarespace is very intuitive and easy to use, so you’ll be able to make updates to your website yourself in the future.
Additionally, you’ll receive simple training videos showing you around the platform and how to make common edits, so you feel confident managing things going forward.
.You’ll also have 14 days of post-launch support, so if any technical issues such as broken links, display glitches, or form problems appear, I’ll take care of them for you.
-
Absolutely, I work with clients internationally. Swedish VAT is charged where required: EU businesses with a valid VAT number and businesses outside the EU are normally not charged Swedish VAT.
-
Your Squarespace subscription, domain, and any paid third-party tools or licences are separate from the project fee.
My aim is always conversion, and your brand and website will be built with that in mind, helping the right people understand your value, trust your expertise, and take the next step. Many of my clients have seen amazing results after launch, from more enquiries to increased bookings and better-fit clients. However, I can’t guarantee a specific number of enquiries, sales, bookings or conversion rate, as those results are also influenced by things outside the website itself, including your offer, pricing, audience, traffic, visibility, marketing activity, and market demand.
Ready for your website to finally show people how great your business actually is?
If you’re a coach or service-provider who’s already doing great work but your website isn’t making that obvious, book a free strategy call and we’ll look at what needs to change so the right clients can see your value and feel more confident choosing you.