FULL BRAND STRATEGY + VISUAL IDENTITY + CUSTOM WEBSITE + COPYWRITING
The Complete Glowup
A high-end, strategic rebrand designed to position you as the go-to expert, and help you scale to €10k–€20k months.
For the coach or service provider who’s built something incredible - and is now ready for their brand to match the level they’re really playing at.
You’ve been in business a while now, probably 4+ years. You’re signing clients consistently, getting amazing results for them, and you’ve built something you’re genuinely proud of.
But if you’re honest…your brand hasn’t quite caught up. Your visuals, your copy, your website - they don’t represent the established coach or service-provider you’ve evolved into and the business you’ve built.
You’re done blending in and you know you’re ready for more. More authority. More visibility. More collaboration opportunities. More high-ticket clients who see your value as soon as they find you.
You’re ready for a brand and website that backs up your expertise - and positions you as the go-to in your space.
You’ve grown, evolved, and built something incredible - and now your brand and website deserve to show it.
The Complete Glow Up is a full strategic transformation that positions you as the go-to authority in your field - the expert clients seek out, trust immediately, and are excited to work with.
No more piecing things together or settling for “good enough.” The Complete Glowup gives you a brand and website that works as hard as you do - attracting premium clients, opening doors to collaborations, podcast features, and press opportunities, and supporting the next level of growth you’ve been working toward.
This isn’t just about a beautiful website. It’s about creating a cohesive, strategic brand and online presence that honours the business you’ve built - your expertise, your impact, and the authority you’re ready to claim.
Just imagine…in two months from now, your brand doesn’t just look good - it feels aligned, magnetic, and effortlessly you. You send your website link with pride, knowing it mirrors the quality, expertise, and authority you bring to every client.
Your offers feel irresistible. Your messaging finally lands exactly as it should, speaking directly to the clients who are ready to invest in you.
Your inbox fills with enquiries from clients who get it - clients who value your expertise, are excited to work with you, and can’t wait to invest in your highest-tier offers.
STILL WONDERING IF THIS IS THE RIGHT OFFER FOR YOU?
The Complete Glow Up is perfect for you if…
✓ You’re an established coach or service provider ready to elevate your entire online presence to match your evolved business.
✓ You’re planning to expand your business - maybe hire support or create a new scalable offer.
✓ You want to position yourself as the go-to expert in your niche - the one people naturally trust, recommend and recognise.
✓ You’re attracting clients, but you’re ready to move into a new level - €10k-€20k months, higher-ticket offers, more impact.
✓ You’re ready for your visuals, voice, and website to fully reflect your expertise, confidence and success.
✓ You want a polished, intentional, and cohesive brand that makes you proud, gets you noticed and does the selling for you.
Client wins that made me happy dance…
THE HIGH-END TRANSFORMATION YOUR BUSINESS DESERVES
Over the course of our collaboration…
We’ll elevate your entire brand and online presence so it:
Reflects the authority you’ve earned – no more outdated pages or “good enough” visuals. Your website and brand finally match the high-calibre business you’ve built and the clients you’re ready to attract.
Speaks directly to your dream clients – with messaging that’s strategic, emotive, and unmistakably you. Every word positions you as the expert they’ve been searching for.
Feels cohesive, elevated, and undeniably yours - every element is built on strategy, not guesswork. From visuals to copy to user-experience, your online presence becomes a polished ecosystem that showcases your expertise and impact.
Works while you focus on scaling - your brand and website do the heavy lifting, attracting premium clients and opportunities. No chasing, no convincing, just clients and collaborators who are excited to work with you.
INCLUSIONS
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In four power-packed workshops, we’ll strip away the guesswork and get crystal clear on how to attract, convert, and retain your dream clients. This lays the foundation for creating a brand that doesn’t just look good - it works.
Find Your Focus – Pinpoint exactly what you want to be known for and the big transformations you deliver, so clients see you as the expert they’ve been searching for.
Demographic Deep Dive – Know your ideal clients inside out. You’ll understand their desires, fears, and motivations - so you can speak directly to them and effortlessly turn interest into bookings.
Brand Foundations – Define your purpose, mission, vision, and values. You’ll have a brand that’s aligned with your goals and communicates your authority and impact at every touchpoint.
Positioning + Expression – Nail your brand’s tone, messaging, and personality. You’ll show up consistently, confidently, and magnetically, making it impossible for dream clients to scroll past.
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This is more than just a logo. It’s a cohesive, conversion-focused identity built to back up your brilliance and connect with the right people. Every element - logo, colours, fonts, and visuals - is designed to reflect your positioning, build trust, and make your brand instantly recognisable.
Deliverables
Primary logo
Submark
Wordmark
Strategic colour palette
Curated typography
Photography direction
6 scroll-stopping Instagram Canva templates
Final design files, ready to use
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This isn’t just a pretty PDF. It’s your brand’s rulebook - covering visuals, tone, and messaging—so you (and anyone you perhaps hire in the future) can show up consistently, confidently, and clearly every single time.
Deliverable
Brand Guidelines PDF
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Website That Works Harder
A conversion-led Squarespace website that’s built to do more than look good - it builds trust, showcases your authority, and turns clicks into clients.Deliverables
Up to 8 pages customised to what your unique business needs (e.g. Home, Service 1, Service 2, About, Testimonials, Contact, Blog, FAQ)
Mobile-responsive, designed to convert
Custom contact form
Social media integration
Strategic imagery suggestions
Domain mapping support
Built-in analytics setup
Opt-in pop-up for lead gen
Acuity scheduling integration
Weglot bilingual integration (if needed)
Easy-to-follow Squarespace training videos so you can easily tweak your site yourself
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A beautiful website is just the first step. Without messaging that speaks directly to your dream clients, your site won’t convert, no matter how pretty it looks.
I’ll craft strategic, conversion-focused copy that’s unapologetically clear, confident, and written to sell - so your website works as hard as you do.
Many coaches and service providers spend €2-5k on copywriting alone - so The Complete Glow Up is a seriously rare find. This isn’t just “words on a page.” It’s a full, strategic brand story designed to attract premium clients, position you as the go-to expert, and turn casual visitors into eager, paying clients.
Deliverables:
Up to 5,000 words of high-converting website copy (in English), tailored to your brand voice and your audience’s deepest desires.
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I’ll equip your site with all the essential SEO foundations - page titles, meta descriptions, headings, image alt text, and clean URL structures, so your dream clients can actually find you (and book you).
TIMELINE
9-10 weeks
Pay in Full
ONE PAYMENTS OF
APPROX. €4,515
49,500 SEK
Monthly
THREE PAYMENTS OF
APPROX. €1,550
17,000 SEK
Monthly
SIX PAYMENTS OF
APPROX. €800
8,750 SEK
Prices exclude VAT. 25% VAT is added for Swedish clients, EU private individuals, and EU businesses without a valid VAT number. EU businesses with a valid VAT number and all non-EU clients are exempt, as per Swedish and EU law.
My clients have been featured in…
CLIENT LOVE
TESTIMONIALS
CLIENT LOVE TESTIMONIALS
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries.”
“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”
LOUISE TJERNQVIST — FUNCTIONAL HEALTH PRACTITIONER
“The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income!
“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”
RACHEL COLLINS — HIGH PERFORMANCE PSYCHOLOGY COACH FOR ATHLETES
“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
“Since working together, everything has shifted. My website now looks incredible and truly represents my brand - I finally feel proud to send people there!”
SOFIA VON CELSING — WELLBEING & PERFORMANCE COACH
HOW DOES IT WORK?Your Next Steps…
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Book a free strategy call (below)
If this feels like your vibe, book in your free 1:1 brand + website strategy call below. We’ll take a focused look at how your brand and website are performing - and what needs to shift to support your next level of growth.
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I'll send you an offer
After our call, I’ll whip up a proposal that’s perfectly tailored to you. You’ll get all the details - what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how we’ll transform your brand or website.
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Contract signing & payment
Once you’ve had time to review and you're like “YASSS,” we’ll sign the deal and get that first payment in. After that? We’re officially on and ready to start turning your brand or website into a showstopper.
Book your free 1:1 brand + website strategy session
Frequently
Asked
Questions
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Website In a Week:
Speedy Turnaround: I’ll revamp your branding and launch your stunning new website in just ONE week.
Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.
Semi-Custom Design: You'll choose from my beautiful templates, and I'll customise it with your logo, colours, fonts, and imagery.
Focused Branding: We'll have two intensive brand strategy sessions to nail down your focus area and understand your target market.
DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it hits the mark.
Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.
The Complete Glow Up:
In-Depth Process: A comprehensive journey where we dive deep into your brand strategy.
Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch - no templates here!
Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.
Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.
Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.
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I’ve designed these templates specifically for coaches and service providers, based on what I know from my own strategy and methodology that actually sells. The templates include everything you need to attract and convert your ideal clients. That said, if we feel an additional page would truly add value and is necessary, I can create a custom page for an extra €250. It’s not often needed, but the option is there if you want it.
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Are there additional fees associated with this package?
Yes, a few things to be aware of:
Domain name: You’ll need to secure one for your business.
Website hosting: Squarespace plans start from €11/month.
Scheduling integrations: Tools like Acuity or Calendly for client bookings and require a separate subscription.
Custom fonts: If you want a premium or licensed font (not available on Google Fonts), there may be a one-time fee this can range anywhere between €20 - €100+. I can always work within a budget - custom fonts really help take your branding and site from generic to unique.
Multilingual site: If you want your site in more than one language, I recommend using third-party tool Weglot to easily translate the site. It integrates seamlessly with Squarespace and costs €15/month.
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Here’s the thing - yes, technically anyone can “make a website” these days. Wix, Canva, Squarespace… drag, drop, done. But let’s be real: does that kind of site sell for you while you sleep? Does it guide your dream clients to book with you, trust you, and pay you? Probably not.
The DIY route seems cheaper at first, but you often end up paying for it in other ways—through your time, your energy, your stress, and yes, eventually your money. Because patchy, off-brand websites that don’t convert? They cost you leads, credibility, and opportunities.
There’s a massive difference between building a website and building a strategic, sales-driven online presence that works as hard as you do. If your business is real, your offers are legit, and you’re ready to start attracting paying clients - then no, it’s not too early. In fact, it's the perfect time.
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As per Swedish law, VAT (25%) will be added to invoices for:
Swedish clients (private or business) – VAT (25%) is added to your invoice.
EU businesses with a valid VAT number – No VAT, you account for it in your own country (EU reverse charge).
EU clients without a VAT number – VAT (25%) is added.
Clients outside the EU (private or business) – No VAT is charged.
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Your involvement is key - the more you put in, the more you get out. For our Web in a Week package, it’s a fast, focused sprint, so you’ll need to be available throughout the week for workshops, giving feedback, and reviewing your site and branding.
For the Complete Glow Up, the process is more flexible. You can continue with your usual schedule while we meet around twice a week. You’ll still need to carve out time to review the website and provide comments, but some background tasks can be done at your own pace.
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For Web in a Week, it helps to start thinking about your brand photos in advance - these can make or break your site. Since it’s a fast-paced sprint, having these ready will make the process smoother.
For the Complete Glow Up, the process is less intense and more flexible. I’ll guide you along the way, including providing a photo direction moodboard that you can hand to your photographer, so you can create images that perfectly match your brand.
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Professional photos make such a difference - I can’t recommend them enough. You could have the most stunning website in the world, but if your images don’t match the vibe, it just won’t hit the same.
For Web in a Week, things move quickly, so it’s best to have your photos ready before we kick off.
For The Complete Glow Up, the pace is a little slower. You can start reaching out to photographers once we begin working together - I’ll create a photo direction moodboard (included in your package) to guide the shoot. I’m also happy to set up a short complimentary call with your photographer to align on the brand’s visual direction.
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Web in a Week: One focused, fast-paced week - a full sprint to launch your site.
Complete Glow Up: Around 8–9 weeks, with a more flexible schedule and plenty of time for strategy, content, and fine-tuning.
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Absolutely! Squarespace is super easy to use, and I’ll send you training videos so you can confidently make updates yourself with ease.
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Yes! I’ve worked with clients all over the world - from the US to Australia. Even across time zones, we can make it work with planned calls and clear communication.
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Absolutely! Connecting your existing domain is included in both Web in a Week and The Complete Glow Up. I’ll just need your login details and access to your domain’s DNS settings to get everything connected and running smoothly.