Financial Feminist
Project scope
The client
Sophie is a Financial Coach who helps women take charge of their money and build serious wealth. She takes the stress and overwhelm out of finance, bringing clarity and confidence to her clients so they can start living life the way they want.
The Outcome
When Sophie wanted a brand that was bold, rebellious, and unapologetically sleek, I was all in. Her old branding had personality but felt scattered - too many colours, too many fonts, not enough power. In just one high-energy Design Day, we cut the noise and created a sharp, disruptive brand that truly feels like Sophie on her best day. No drawn-out timelines, no hefty price tag, just one focused day and a brand that truly commands attention.