A bold, strategic, done-for-you website, live in ONE WEEK.

Web in a Week

For coaches and service providers ready for a website and brand that truly reflect the premium level they operate at.

Your business is gaining momentum. You’re working with amazing clients and delivering incredible results… but your online presence hasn’t caught up. Every time you share your website, there’s that little hesitation. It doesn’t fully reflect your expertise, the transformations you create, or the premium experience you offer.

Every month without a website that brings you in leads means you’re doing more work than necessary. Over-explaining, convincing, and leaving opportunities (and revenue) on the table. Not because your offers aren’t amazing, but because your online presence isn’t doing the heavy lifting it should.

That’s where Web in a Week comes in.

Think of this as your one-stop shop for strategic branding, copywriting, and website design… everything working together to showcase your authority and attract the right clients with ease.

Imagine this: one week from now, your website is no longer something you hesitate to share. You send the link with confidence, knowing it shows the quality of your work.

Your dream clients land on your site and instantly think: “YES. This is exactly who I’ve been looking for.” Your offers feel irresistible, your messaging finally sounds like you, and your inbox starts filling up with enquiries from clients who get it, value what you do, and are ready to invest.

Instead of endlessly tweaking, guessing, or wondering why your site isn’t converting, you’re spending your time doing what you love, working with clients who are a perfect fit.

No more hiding behind a site you’re not proud of - or telling yourself, “I don’t need a website yet.” Your brand and website finally work as hard as you do. Attracting, connecting, and converting, even while you focus on client work.

This isn’t just a pretty website. It’s a strategic, polished sales system that positions you as the expert you already are.

Web in a Week is perfect for you if…

✓ You’re ready for a website and branding that truly reflect the expert you’ve become -whether this is your first site or an upgrade from your DIY version.

✓ Your business is growing, but your current online presence isn’t keeping up, maybe you don’t have a website yet, and you want it to work for you from day one.

✓ You’re already signing clients, delivering results, and ready for your website to match the level of service and impact you provide.

✓ You want copy that converts - strategic, authentic, and clearly positioning you as the expert you are.

✓ You need a website that’s easy to manage, effortless to update, and looks polished from day one.

✓You want to confidently share your link, knowing it reflects the authority, professionalism, and value you deliver.

✓ You’re ready to stop guessing, tweaking, or living with a site that doesn’t do its job. You want it done-for-you, done right, and done fast, so you can focus on what you actually love: working with clients.

✓ You’re ready for a website that pulls clients in, builds trust, and turns your online presence into a true business asset, without the stress or wasted time figuring it out yourself.

Collection of speech bubbles with positive comments about a website, including achievements, client feedback, and personal experiences.

Client wins that made me happy dance…

In just 1 WEEK (YES, REALLY!) I WILL transform your unaligned online presence into a website that…

✓ Looks like the expert coach or service-provider you are. No more DIY mess, no more “I’ll update it soon.” Just a sleek, professional website that finally matches the level you’re working at.

✓ Speaks directly to your dream clients with clear, strategic messaging that connects, converts, and sounds exactly like you (minus the vague rambling).

✓ Feels aligned, elevated, and uniquely yours, built on strategy, not guesswork. I’ll craft you a refined, cohesive, and confident online presence that not only looks beautiful but genuinely connects with your dream clients.

✓ Does the selling for you - so you can spend less time convincing, and more time signing clients who are excited to work with you (no hard sell needed).

  • 3× 1:1 Brand Strategy Sessions - These are my signature sessions. We’ll get crystal clear on your niche, deeply understand your ideal client, and shape a positioning that makes you the obvious go-to in your space, so your messaging clicks instantly with the right people and stops trying to speak to everyone.

    Mini Brand Identity - custom-designed logo suite, refined colour palette, and fonts, fully tailored to your business. Delivered with all the files you need to show up consistently and confidently online.

    Brand Kit - Keep your brand looking flawless and consistent long after we’ve finished working together.

    Squarespace 7.1 Website - Built from my exclusive template library and personalised to reflect your business, look polished and feel uniquely yours.

    Website Copy - I’ll write the full copy for your entire site (up to 4,000 words).  Clear, strategic messaging that actually sells. (This alone is usually worth €2-3k because the words matter… a lot.) 

    SEO Essentials - Foundational setup including page titles, meta descriptions, image alt text, and clean URLs - so your site can be seen and found.

    1 Week Post-Launch Support - You’ll have a week of email support for any queries or questions you may have after we launch your new site.

  • When you work with me, you don’t just walk away with a beautiful website. You leave with a system that supports your business long after launch.

    The Resource Hub is a curated, strategic toolkit designed to help your brand, website, and business actually perform.

    Inside, you’ll get access to:

    • Pricing & Package Planning Guide to confidently position yourself at a premium level

    • Discovery Call Framework to lead conversations with clarity and ease

    • Testimonial Framework so you’re never stuck chasing vague feedback again

    • Brand Photography Guide to show up with polished, confident, and on-brand images

    • Email marketing tips & sequences to nurture leads without overthinking

    • Blog Strategy Guide to support visibility and long-term growth

    • Squarespace Website Maintenance Checklist to keep everything running smoothly

    • Post-Launch Checklist so you know exactly what to focus on next

    This isn’t a pile of information you’ll forget about. It’s a practical, easy-to-use resource designed to save you time, cut through overwhelm, and support you as you grow.

    Think of it as your backstage pass… all the tools you need to make your business run like clockwork.

    Included free with all web design packages.

  • 6-Days: Fri-Fri (workdays only)

    Because of the hands-on nature of this offer, I only take on a very limited number of Web in a Week clients.

day-by-day breakdown

  • We kick things off by laying the strategic foundation and finding your edge. We’ll nail your niche and get so deep into the heads of your dream clients that your messaging feels like a mind-reader. By the end of today, we have a roadmap to make you the obvious choice in your field.

  • Today, your brand finds its soul. We’ll kick things off with three custom moodboards rooted in your new strategy. Once you choose your favourite direction, I’ll craft a custom logo, typography suite, and a colour palette that commands authority. By the end of the day, you’ll have a complete, high-level brand identity.

  • Now we start to bring it all together! I’ll take your chosen template and completely personalise it, adding your new logo, colours, fonts, and imagery, as well as writing all the copy for you. This is all about creating a website that doesn’t just look pretty, but actually positions you as the go-to authority and helps sell your offers.

  • I’ll continue building your site - writing the copy, sourcing authentic (never cheesy) imagery, and weaving in your brand colours and fonts. I’ll ensure every detail feels uniquely yours and functions perfectly on mobile devices too.

  • Your first website draft is ready! We’ll hop on a video call to review your new website together. You’ll give me your honest feedback, and I’ll get to work polishing every corner to make sure it’s exactly what you dreamed of.

  • We’ll wrap up with a final walkthrough to gather feedback and make any last-minute tweaks. From there, I’ll handle the technical heavy lifting - like connecting your domain. Within 24-72 hours (depending on your domain’s propagation), your new website will be officially live and ready to take on the world!

Pay in Full

ONE PAYMENTS OF

APPROX. €2,975

32,000 SEK

Monthly

THREE PAYMENTS OF

APPROX. €1,025

11,000 SEK

Monthly

SIX PAYMENTS OF

APPROX. €535

5,750SEK

All prices exclude 25% VAT. VAT is added for all Swedish clients, private individuals inside or outside the EU, and EU businesses without a valid VAT number. VAT is not charged for EU businesses with a valid VAT number (reverse charge applies) or for non-EU businesses.

TESTIMONIALS

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TESTIMONIALS /

Louise Tjernqvist - with wavy blonde hair, light blue eyes, and a gentle smile, wearing a beige sweater, standing in front of a light-colored brick wall.

“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries.”

“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”

LOUISE TJERNQVIST — FUNCTIONAL HEALTH PRACTITIONER

“The process itself brought so much clarity and helped me translate what I do into aligned words, images, and colours.”

“Working with Elle was structured, efficient, and refreshingly no-nonsense. She gets things done. Since launching my website, I’ve already received two client enquiries for an event, which felt like a strong sign I’m heading in the right direction.”

PIA LUZZI — MOTHERHOOD COACH & PILATES INSTRUCTOR

“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”

“The results have been beyond what I expected. I’ve had incredible feedback from both new and existing clients about my rebrand and website. My calendar is now fully booked for the rest of the year, and I’ve even been able to increase my prices without any slowdown in enquiries!”

ANGELLA ALEXANDROU — THERAPIST FOR NEURODIVERGENTS

My clients have been featured in…

Your next steps…

  • Book a free strategy call

    If this feels like it could be a fit for you, book in your free 1:1 brand + website strategy call below. We’ll take a focused look at how your brand and website are performing, and what needs to shift to support your next level of growth.

  • I'll send you an offer

    After our call, I’ll create a proposal that’s perfectly tailored to you. You’ll get all the details - what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how I’ll transform your branding and website.

  • Contract signing & payment

    Once you’ve had time to review the offer and you're like “Yesss sign me up!” we’ll seal the deal and get that first payment in. After that, we’re officially on and ready to start turning your brand and website into a showstopper.

You know your website needs attention. You’ve known for a while. But it keeps slipping down the list… because client work comes first, and there’s never a “good” time to pause and fix it properly. Now’s the time to change that.

If you’re feeling the nudge, trust it. You don’t need another month of overthinking, you just need the right support. Book your free 30-minute strategy call below and let’s map out exactly what your brand and website need.

Frequently
Asked
Questions

  • Think of my Web in a Week templates as a strategic foundation - beautiful, flexible, and designed to make your business get noticed. By the end of our week together, each template is fully customised to your business - from fonts and colours to imagery, so it looks completely unique.

    This approach allows me to combine brand strategy, brand identity, website design, and full-site copy into a fast, high-value package. It’s not about cutting corners; it’s about giving you exactly what you need, efficiently and strategically, so you get a premium result without the long wait or crazy price tag.

  • Website In a Week:

    • Speedy Turnaround: I’ll revamp your branding and launch your stunning new website in just 5 days.

    • Budget-Friendly: Perfect if you're not ready to invest on a larger scale, but still want a professional look.

    • Semi-Custom Design: For your website, you’ll choose one of my beautiful templatesas the basis of your site, and I'll customise it with your logo, colours, fonts, imagery, and copy to make it uniquely yours

    • Ideal For: Newer coaches or service-providers who offer up to three services and need a quick, effective solution without the cost of a fully custom project.

    The Complete Glow Up:

    • In-Depth Process: A comprehensive journey where we dive deep into your brand strategy.

    • Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch - no templates here!

    • Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.

    • Ideal For: Established coaches and service-providers ready to scale to €10-20k and beyond, who want a high-end, bespoke experience.

  • I’ve designed these templates specifically for coaches and service providers, based on what I know from my own strategy and methodology that actually sells. The templates include everything you need to attract and convert your ideal clients. That said, if we feel an additional page would truly add value and is necessary, I can create a custom page for an extra €250. It’s not often needed, but the option is there if you want it.

  • Yes, a few things to be aware of:

    • Domain name: You’ll need to secure one for your business.

    • Website hosting: Squarespace plans start from €11/month.

    • Scheduling integrations: Tools like Acuity or Calendly for client bookings and require a separate subscription.

    • Custom fonts: If you want a premium or licensed font (not available on Google Fonts), there may be a one-time fee this can range anywhere between €20 - €100+. I can always work within a budget - custom fonts really help take your branding and site from generic to unique.

    • Multilingual site: If you want your site in more than one language, I recommend using third-party tool Weglot to easily translate the site. It integrates seamlessly with Squarespace and costs €15/month.

  • It’s never too early to invest in a professional website for your coaching or service-provider business.

    DIY might feel cheaper at first, but it often costs more in the long run - through your time, energy, stress, and missed opportunities. Messy, half-finished websites that don’t convert aren’t just frustrating… they can cost you leads, credibility, and paying clients.

    There’s a big difference between building a website and creating a strategic, sales-driven online presence. Whether your business is just getting off the ground or you’re already signing clients, investing in a professional site now means attracting the right clients, from day one, without the trial and error.

  • As per Swedish law, VAT (25%) will be added to invoices for:

    • Swedish clients (private or business) – VAT (25%) is added to your invoice.

    • EU businesses with a valid VAT number – No VAT, you account for it in your own country (EU reverse charge).

    • EU clients without a VAT number – VAT (25%) is added.

    • Clients outside the EU (private or business) – No VAT is charged.

  • Your involvement is key, the more you put in, the more you get out. Web in a Week is a fast, focused sprint, so you’ll need to be available throughout the week for workshops, giving feedback, and reviewing your site and branding. It’s best if you don’t have too many other commitments and if this can be your priority.

  • It really helps to start thinking about your brand photos in advance - these can make or break your site. Since Web in a Week is a fast-paced sprint, having these ready before our week together will make the process smoother.

  • Professional photos make such a difference to the final result, and to be honest, I can’t recommend them enough. You could have the most stunning website in the world, but if your images aren’t professional, it just won’t be the same.

    In Web in a Week, things move quickly, so it’s best to have your photos ready before we kick off.

  • Absolutely! Squarespace is super easy to use, and I’ll send you training videos so you can confidently make updates yourself with ease.

  • Yes! I’ve worked with clients all over the world - from the US to Australia. Even across time zones, we can make it work with planned calls and clear communication. We can discuss the best times to meet in our brand + web strategy call.

  • Absolutely! Connecting your existing domain is included in Web in a Week. I’ll just need your login details and access to your domain’s DNS settings to get everything connected and running smoothly.

  • If you pay monthly, simply cancel your current subscription and start the new subscription on your updated site.

    If you’re on an annual plan, Squarespace doesn’t allow subscriptions to transfer between sites. You’ll need to cancel your existing plan and set up a new subscription for the new site. You can email Squarespace to request a refund for any unused time on your cancelled plan, if you’re staying a customer, they often approve these requests.