MINI BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

A bold, strategic, done-for-you website — live in just one week.

Web in a Week

For coaches and service providers who’ve outgrown the DIY phase and are ready to show up like the expert they actually are.

You’re building momentum - but your website and branding haven’t caught up.You’ve got clients coming in, you’re doing incredible work, and your business is growing…

But every time you send someone your website link, there’s that tiny wince. Because it’s just not you anymore.

It’s not reflecting your expertise, the amazing results you get for your clients, or the level of service you deliver.

FREE BRAND + WEBSITE STRATEGY SESSION

And deep down, you know it’s probably costing you leads, credibility, and those higher-ticket clients you’re ready to attract.

You don’t need a full, comprehensive rebrand (just yet). You just need a website that finally does you justice - professional, polished, and built to sell.

That’s exactly what Web in a Week delivers.

Just imagine…one week from now, your website isn’t something you apologise for - it’s something you can’t wait to show off.

You send your link with confidence, knowing it reflects the quality of your work. Your dream clients land on your site and instantly think…“Yes. This is the person I’ve been looking for.”

Your offers look irresistible. Your words finally sound like you.

Your inbox starts filling with the right kind of enquiries - from clients who get it, value what you do, and are ready to invest.

Instead of tinkering endlessly in Wix, wondering why your site isn’t converting, you’re spending that time doing what you actually love - working with dream clients.

No more hiding behind “almost done” pages or making excuses for your online presence. You’ve got a brand and website that work for you - attracting, connecting, and converting, even while you’re offline.

This isn’t just about having a pretty website. It’s about finally leaving behind your messy DIY days that got you started and showing up with a polished, strategic online presence that backs up everything you’ve built so far.

FREE BRAND + WEBSITE STRATEGY SESSION

STILL WONDERING IF THIS IS THE RIGHT OFFER FOR YOU?

Web in a Week is perfect for you if…

You’ve been in business a couple of years and have now outgrown your DIY branding and website

Your business is growing, but your current website doesn’t reflect the level you’re operating at anymore.

You’re already signing clients (or have before) and you’re ready to look as professional as you actually are - fast.

You’re not quite ready for a full, comprehensive rebrand yet, but you know you need a strong, strategic upgrade to start attracting higher-calibre clients.

You want something polished, powerful, and done for you - without breaking the bank or spending months in development.

You want clear, strategic copy that actually sells - not just placeholder text that sounds like every other coach out there.

You need a website that’s simple to manage, easy to edit, and looks amazing on day one.

You’re ready to confidently share your link, knowing your online presence finally matches the quality of your work.

FREE BRAND + WEBSITE STRATEGY SESSION
Collection of speech bubbles with positive comments about a website, including achievements, client feedback, and personal experiences.

Client wins that made me happy dance…

THE FAST TRANSFORMATION YOU’VE BEEN LOOKING FOR

In just 5 days, we’ll transform your unaligned online presence

into a website that:

Looks like the expert you’ve become - no more DIY mess, no more “I’ll update it soon.” Just a sleek, professional website that finally matches the level you’re working at.

Speaks directly to your dream clients - with clear, strategic messaging that connects, converts, and sounds exactly like you (minus the waffle).

Feels aligned, elevated, and uniquely yours – built on strategy, not guesswork. I’ll craft a refined, cohesive, and confident online presence that not only looks beautiful but genuinely connects with your dream clients.

Does the selling for you - so you can spend less time convincing, and more time signing clients who are already excited to work with you (no hard sell needed).

    • 2x Brand Strategy Sessions - We’ll get clear on your niche, ideal clients, and position you as the go-to choice in your industry - so your message lands with the right people.

    • A Refined Mini Brand Identity - Think: logos, colours, and typefaces - all tailored to your business, plus all the final files you need to show up consistently across your brand.

    • Done-For-You Brand Guidelines - No more wondering what shade of green your Insta text overlay was meant to be.

    • A Customised Squarespace Website - Built from my exclusive template library and personalised to reflect your business. Looks polished. Feels unique. Works like a charm.

    • Website Copy - Yep, I’ll write the full copy for your entire site. Clear, strategic words that actually sell. (This alone is usually worth €2,000 – because the words matter. A lot.)

    • SEO Essentials - Foundational setup including page titles, meta descriptions, image alt text, and clean URLs - so your site gets seen and found.

    • 1 Week Post-Launch Support - I won’t ghost you after go-live. You’ll have a week of email support for any “Wait… what does this button do?” moments.

  • 5 days (Monday-Friday)

FREE BRAND + WEBSITE STRATEGY SESSION

Pay in Full

ONE PAYMENTS OF

APPROX. €2,735

30,000 SEK

Monthly

THREE PAYMENTS OF

APPROX. €960

10,500 SEK

Monthly

SIX PAYMENTS OF

APPROX. €500

5,500 SEK

Prices exclude VAT. 25% VAT is added for Swedish clients, EU private individuals, and EU businesses without a valid VAT number. EU businesses with a valid VAT number and all non-EU clients are exempt, as per Swedish and EU law.

My clients have been featured in…

CLIENT LOVE

TESTIMONIALS

CLIENT LOVE TESTIMONIALS

Louise Tjernqvist - with wavy blonde hair, light blue eyes, and a gentle smile, wearing a beige sweater, standing in front of a light-colored brick wall.

“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around 2-3x more than before) and client enquiries.”

“And I finally feel confident about how I present my business online. Elle helped me clarify my target market and confidently niche my business, giving me focus, direction, and relief from the overwhelm I used to feel.”

LOUISE TJERNQVIST — FUNCTIONAL HEALTH PRACTITIONER

“The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income!

“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”

RACHEL COLLINS — HIGH PERFORMANCE PSYCHOLOGY COACH FOR ATHLETES

“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”

“Since working together, everything has shifted. My website now looks incredible and truly represents my brand - I finally feel proud to send people there!”

SOFIA VON CELSING — WELLBEING & PERFORMANCE COACH

HOW DOES IT WORK?

Your Next Steps…

  • Book a free strategy call (below)

    If this feels like your vibe, book in your free 1:1 brand + website strategy call below. We’ll take a focused look at how your brand and website are performing - and what needs to shift to support your next level of growth.

  • I'll send you an offer

    After our call, I’ll whip up a proposal that’s perfectly tailored to you. You’ll get all the details - what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how we’ll transform your brand or website.

  • Contract signing & payment

    Once you’ve had time to review and you're like “YASSS,” we’ll sign the deal and get that first payment in. After that? We’re officially on and ready to start turning your brand or website into a showstopper.

Book your free 1:1 brand + website strategy session

Frequently
Asked
Questions

  • Website In a Week:

    • Speedy Turnaround: I’ll revamp your branding and launch your stunning new website in just ONE week.

    • Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.

    • Semi-Custom Design: You'll choose from my beautiful templates, and I'll customise it with your logo, colours, fonts, and imagery.

    • Focused Branding: We'll have two intensive brand strategy sessions to nail down your focus area and understand your target market.

    • DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it hits the mark.

    • Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.

    The Complete Glow Up:

    • In-Depth Process: A comprehensive journey where we dive deep into your brand strategy.

    • Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch - no templates here!

    • Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.

    • Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.

    • Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.

  • I’ve designed these templates specifically for coaches and service providers, based on what I know from my own strategy and methodology that actually sells. The templates include everything you need to attract and convert your ideal clients. That said, if we feel an additional page would truly add value and is necessary, I can create a custom page for an extra €250. It’s not often needed, but the option is there if you want it.

  • Are there additional fees associated with this package?

    Yes, a few things to be aware of:

    • Domain name: You’ll need to secure one for your business.

    • Website hosting: Squarespace plans start from €11/month.

    • Scheduling integrations: Tools like Acuity or Calendly for client bookings and require a separate subscription.

    • Custom fonts: If you want a premium or licensed font (not available on Google Fonts), there may be a one-time fee this can range anywhere between €20 - €100+. I can always work within a budget - custom fonts really help take your branding and site from generic to unique.

    • Multilingual site: If you want your site in more than one language, I recommend using third-party tool Weglot to easily translate the site. It integrates seamlessly with Squarespace and costs €15/month.

  • Here’s the thing - yes, technically anyone can “make a website” these days. Wix, Canva, Squarespace… drag, drop, done. But let’s be real: does that kind of site sell for you while you sleep? Does it guide your dream clients to book with you, trust you, and pay you? Probably not.

    The DIY route seems cheaper at first, but you often end up paying for it in other ways—through your time, your energy, your stress, and yes, eventually your money. Because patchy, off-brand websites that don’t convert? They cost you leads, credibility, and opportunities.

    There’s a massive difference between building a website and building a strategic, sales-driven online presence that works as hard as you do. If your business is real, your offers are legit, and you’re ready to start attracting paying clients - then no, it’s not too early. In fact, it's the perfect time.

  • As per Swedish law, VAT (25%) will be added to invoices for:

    • Swedish clients (private or business) – VAT (25%) is added to your invoice.

    • EU businesses with a valid VAT number – No VAT, you account for it in your own country (EU reverse charge).

    • EU clients without a VAT number – VAT (25%) is added.

    • Clients outside the EU (private or business) – No VAT is charged.

  • Your involvement is key - the more you put in, the more you get out. For our Web in a Week package, it’s a fast, focused sprint, so you’ll need to be available throughout the week for workshops, giving feedback, and reviewing your site and branding.

    For the Complete Glow Up, the process is more flexible. You can continue with your usual schedule while we meet around twice a week. You’ll still need to carve out time to review the website and provide comments, but some background tasks can be done at your own pace.

  • For Web in a Week, it helps to start thinking about your brand photos in advance - these can make or break your site. Since it’s a fast-paced sprint, having these ready will make the process smoother.

    For the Complete Glow Up, the process is less intense and more flexible. I’ll guide you along the way, including providing a photo direction moodboard that you can hand to your photographer, so you can create images that perfectly match your brand.

  • Professional photos make such a difference - I can’t recommend them enough. You could have the most stunning website in the world, but if your images don’t match the vibe, it just won’t hit the same.

    For Web in a Week, things move quickly, so it’s best to have your photos ready before we kick off.

    For The Complete Glow Up, the pace is a little slower. You can start reaching out to photographers once we begin working together - I’ll create a photo direction moodboard (included in your package) to guide the shoot. I’m also happy to set up a short complimentary call with your photographer to align on the brand’s visual direction.

    • Web in a Week: One focused, fast-paced week - a full sprint to launch your site.

    • Complete Glow Up: Around 8–9 weeks, with a more flexible schedule and plenty of time for strategy, content, and fine-tuning.

  • Absolutely! Squarespace is super easy to use, and I’ll send you training videos so you can confidently make updates yourself with ease.

  • Yes! I’ve worked with clients all over the world - from the US to Australia. Even across time zones, we can make it work with planned calls and clear communication.

  • Absolutely! Connecting your existing domain is included in both Web in a Week and The Complete Glow Up. I’ll just need your login details and access to your domain’s DNS settings to get everything connected and running smoothly.