web in a week
Become the obvious choice online in 7 days.
In just one week, I'll transform your positioning, messaging, branding, and website into an online presence that makes it obvious why the right clients should choose you.
You're getting great results for your clients, people love working with you, and your business is steadily growing. But your website still feels stuck in an earlier chapter of your business. One that no longer reflects the level you're operating at today.
So instead of helping you stand out, build trust, and convert enquiries, it's leaving potential clients unsure if you’re the one they should work with.
And that's exactly what Web in a Week fixes.
This is where strategy, messaging, and design come together to do one thing: make it obvious why your dream clients should choose you.
The goal isn't just a beautiful website. It's a website that helps the right people understand your value, trust your expertise, and choose you with confidence.
Before we touch a single font, colour, or web page, we get clear on:
• what makes you different
• why clients choose you
• what's stopping people from taking action
• how to position you as the obvious choice in your space
Only then do we build the branding, messaging, and website around that strategy.
this is ideal for you if…
✓ You're done blending in with coaches who offer similar services and want to clearly communicate what makes you different.
✓ You know you're not the cheapest option in your industry, so your website needs to justify your prices before someone books a call.
✓ You're sick of over-explaining what you do and want your website to build trust, answer objections, and do the selling for you.
✓ You're ready to become the obvious choice for the people you're best placed to help.
✓ You want strategy, branding, copywriting, and website design handled under one roof, so everything works together instead of feeling pieced together.
✓ You want an online presence that doesn't just look good, but helps your business grow.
THE OBVIOUS CHOICE framework ©
The 4 things a high-converting website gets right:
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
My clients have been featured in…
CLIENT TESTIMONIALS
The Proof Is In The Results
“The results speak for themselves - I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and enquiries.”
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
ANGELLA - THERAPIST
“Working with Elle was structured, efficient, and refreshingly no-nonsense. She gets things done. Since launching my website, I’ve already received two client enquiries for an event, which felt like a strong sign I’m heading in the right direction.”
PIA - MOTHERHOOD COACH & PILATES INSTRUCTOR
“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”
MARY ALICE - FRACTIONAL COO & COACH
In just one week, your online presence stops holding you back and starts actively supporting your growth.
You’ll walk away with a brand and website that:
— Clearly communicates who you are and what you do best
— Builds trust quickly, so the right people feel confident choosing you
— Positions you as the obvious choice, not just another option
— Works as a quiet sales system running in the background
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3× 1:1 Strategy Sessions
We go deep on the foundations that shape your new website, your positioning, your ideal client, and how you need to be perceived online so you become the obvious choice in your space from day one.Brand Identity
A refined visual direction including logo suite, colour palette, and typography, designed to feel aligned, intentional, and unmistakably you across every touchpoint.Strategic Squarespace Website (7.1)
Built on one of my custom-designed templates and tailored to your business, this is a conversion-focused website that guides the right people through your offer and makes choosing you feel like the obvious next step.Full Website Copy (up to 4,000 words)
Clear, strategic messaging written to position you properly, build trust quickly, and do the heavy lifting in your sales process, so your website actually speaks to the right peopleSEO Basics
The essentials that matter: page titles, meta descriptions, image alt text, and clean structure, set up to support visibility.7 Days Post-Launch Support
A support window after launch so you’re not left guessing. If anything feels unclear once your site is live, I’ve got you. -
This isn’t extra fluff or a pile of documents you’ll forget about. It’s a practical support system designed to help you use your new website with confidence after launch.
Inside, you’ll get:
Pricing & Positioning Guide - so you can confidently step into premium pricing and communicate your value clearly
Discovery Call Framework - a simple yet highly effective structure to lead conversations with clarity and convert the right clients with ease
Testimonial Framework - so you can consistently collect strong, usable social proof without chasing it
Brand Photography Guide - so your visuals match the level of your work and strengthen your authority online
Email Marketing Basics - simple ways to nurture leads and stay top of mind without overthinking it
Content & Blog Direction - guidance to support visibility and long-term growth through your website
Website Maintenance Checklist - so you always know what to update and when, without second guessing
Post-Launch Action Plan - clear next steps so your website actually continues working for you after it goes live
Think of this as the support layer that ensures your website doesn’t just launch well, it keeps performing well.
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6 days (Friday-Friday, working days only)
This is an intensive, hands-on build where strategy, copy, and design come together in real life. I take on a small number of clients at a time, and availability for Web in a Week is often limited.
HOW DOES IT WORK?
day-by-day breakdown
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We define the strategic foundation of your new website, your positioning, niche, and ideal client. This is where we get clear on what needs to be true for you to become the obvious choice in your space. By the end of the day, we have the direction everything else is built on.
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We translate your strategy into a clear visual direction. You’ll be presented with three moodboards, then we’ll refine your chosen route into a complete identity, including logo suite, typography, and colour palette, designed to feel aligned, elevated, and instantly recognisable.
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I begin building your website on your chosen template, fully customising it with your brand identity and writing your website copy. This is where your positioning starts to take shape visually and verbally, all working together as one system.
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I refine and expand your website, developing your copy, integrating imagery, and ensuring every page flows with intention. Mobile optimisation and user experience are refined so your site feels seamless everywhere.
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You’ll receive your first full website draft, and we’ll review it together on a video call. You’ll share feedback in real time, and I’ll refine and elevate everything to ensure it feels fully aligned before launch.
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Final revision rounds are completed, your domain is connected, and your website goes live. Within 24-48hours, your new online presence is fully active and ready to support your business.
choose your payment plan
Pay in Full
1X PAYMENT OF
33,000 SEK
APPROX. €3,000
Monthly
3X PAYMENTS OF
11,500 SEK
APPROX. €1,050
Monthly
6X PAYMENTS OF
6,000 SEK
APPROX. €540
Prices exclude 25% VAT. VAT applies where required by law. EU businesses with a valid VAT number and non-EU businesses are not charged VAT.
TAKE THE QUIZ
Are You The Obvious Choice Online?
You're brilliant at what you do. So why aren't more website visitors turning into enquiries? In under 3 minutes, discover what's stopping the right people from choosing you, uncover your biggest Obvious Choice blocker, and get a personalised action plan showing exactly what to fix first.
HERE’S WHAT HAPPENS NEXT…
1) Book your obvious choice strategy call
If this feels aligned, you can book a free 1:1 strategy call. We’ll look at where your online presence is now, where it needs to go, and whether Web in a Week is the right fit to get you there.
2) Receive your tailored proposal
After our call, I’ll map out exactly what your project would look like: scope, timing, start date, and investment, so you have a complete understanding of the next step and what working together would involve.
3) Secure your spot in my calendar
If you’re ready to move forward, you’ll confirm your place, and we’ll get everything set up. From there, your build is officially in motion, and we begin shaping a website that makes you the obvious choice.
ARE YOU Ready to become the obvious choice?
Book your Free Obvious Choice 1:1 Strategy Call and we’ll map out exactly what’s holding your website back, and whether Web in a Week is the right next step.
Frequently
Asked
Questions
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Think of my Web in a Week templates as a strategic foundation - beautiful, flexible, and designed to make your business get noticed. By the end of our week together, each template is fully customised to your business - from fonts and colours to imagery, so it looks completely unique.
This approach allows me to combine brand strategy, brand identity, website design, and full-site copy into a fast, high-value package. It’s not about cutting corners; it’s about giving you exactly what you need, efficiently and strategically, so you get a premium result without the long wait or crazy price tag.
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I’ve designed these templates specifically for coaches and service providers, based on what I know from my own strategy and methodology that actually sells. The templates include everything you need to attract and convert your ideal clients. That said, if we feel an additional page would truly add value and is necessary, I can create a custom page for an extra €250. It’s not often needed, but the option is there if you want it.
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Yes, a few things to be aware of:
Domain name: You’ll need to secure one for your business.
Website hosting: Squarespace plans start from €11/month.
Scheduling integrations: Tools like Acuity or Calendly for client bookings and require a separate subscription.
Custom fonts: If you want a premium or licensed font (not available on Google Fonts), there may be a one-time fee this can range anywhere between €20 - €100+. I can always work within a budget - custom fonts really help take your branding and site from generic to unique.
Multilingual site: If you want your site in more than one language, I recommend using third-party tool Weglot to easily translate the site. It integrates seamlessly with Squarespace and costs €15/month.
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It’s never too early to invest in a professional website for your coaching or service-provider business.
DIY might feel cheaper at first, but it often costs more in the long run - through your time, energy, stress, and missed opportunities. Messy, half-finished websites that don’t convert aren’t just frustrating… they can cost you leads, credibility, and paying clients.
There’s a big difference between building a website and creating a strategic, sales-driven online presence. Whether your business is just getting off the ground or you’re already signing clients, investing in a professional site now means attracting the right clients, from day one, without the trial and error.
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As per Swedish law, VAT (25%) will be added to invoices for:
Swedish clients (private or business) – VAT (25%) is added to your invoice.
EU businesses with a valid VAT number – No VAT, you account for it in your own country (EU reverse charge).
EU clients without a VAT number – VAT (25%) is added.
Clients outside the EU (private or business) – No VAT is charged.
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Your involvement is key, the more you put in, the more you get out. Web in a Week is a fast, focused sprint, so you’ll need to be available throughout the week for workshops, giving feedback, and reviewing your site and branding. It’s best if you don’t have too many other commitments and if this can be your priority.
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It really helps to start thinking about your brand photos in advance - these can make or break your site. Since Web in a Week is a fast-paced sprint, having these ready before our week together will make the process smoother.
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Professional photos make such a difference to the final result, and to be honest, I can’t recommend them enough. You could have the most stunning website in the world, but if your images aren’t professional, it just won’t be the same.
In Web in a Week, things move quickly, so it’s best to have your photos ready before we kick off.
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Absolutely! Squarespace is super easy to use, and I’ll send you training videos so you can confidently make updates yourself with ease.
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Yes! I’ve worked with clients all over the world - from the US to Australia. Even across time zones, we can make it work with planned calls and clear communication. We can discuss the best times to meet in our brand + web strategy call.
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Absolutely! Connecting your existing domain is included in Web in a Week. I’ll just need your login details and access to your domain’s DNS settings to get everything connected and running smoothly.
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If you pay monthly, simply cancel your current subscription and start the new subscription on your updated site.
If you’re on an annual plan, Squarespace doesn’t allow subscriptions to transfer between sites. You’ll need to cancel your existing plan and set up a new subscription for the new site. You can email Squarespace to request a refund for any unused time on your cancelled plan, if you’re staying a customer, they often approve these requests.