Squarespace vs Wix for Coaches: Which Platform Wins?
When you're a coach - whether you're helping clients smash goals, heal their relationship with food, or finally quit that 9–5 - your website needs to work as hard as you do. It's not just about looking pretty. It’s about turning browsers into bookings, and DMs into discovery calls.
So, when it comes to building your coaching website, one big question pops up time and time again:
Squarespace or Wix? Which platform is better for coaches?
In this post, I’ll break down the pros and cons of both platforms specifically for coaches, so you can choose the one that aligns with your business - not just your budget.
Why Your Platform Choice Matters as a Coach
Before we get into the nitty-gritty, let’s be real: your coaching website isn’t a digital brochure - it’s your virtual front door. It needs to:
Build trust fast
Clearly communicate your offer
Be easy to update as your business evolves
Convert visitors into paying clients
Choosing the right platform is the first step in creating a high-converting coaching website. Let’s dive into the battle: Squarespace vs Wix for coaches.
Squarespace: The Polished All-Rounder
Squarespace is a favourite in the coaching space - for good reason. It’s sleek, intuitive, and the templates are, frankly, stunning straight out of the box. But that’s not all.
Pros for Coaches:
Clean, professional templates - Great if you want to stand out in a saturated coaching market.
Built-in booking & scheduling tools - Calendly who?
Easy blogging tools - Essential if you’re building authority and want to rank on Google.
Reliable support & mobile optimisation - Everything just works, and looks beautiful while doing it.
Better SEO out-of-the-box - A big deal if you're aiming to rank for “coach in Stockholm” or “life coach UK”.
Cons:
Less flexibility for design tweaks – You’ll need a designer (hi 👋) if you want something truly custom.
Limited free integrations – You may need to upgrade for certain features.
Wix: The Creative Chameleon
Wix has really levelled up in the past few years. It’s known for drag-and-drop freedom and all the customisation options under the sun. For coaches who want total control, it can be a tempting choice.
Pros for Coaches:
Highly customisable layouts – Want a neon banner? You can have it.
Tons of templates – Whatever your coaching niche, there’s probably a Wix template for it.
App Market is strong – Add email marketing, pop-ups, lead magnets, and more.
More control without coding – Tweak everything, down to the pixel.
Cons:
Can look DIY if not designed well – Some Wix sites scream "built it myself at midnight."
Slower load speeds – Not ideal for SEO (Google prefers fast sites).
SEO tools are fine, but not fantastic – You’ll need to work harder to rank for terms like “wellness coach stockholm” or “health coach uk”.
Overwhelming amount of features – Great if you know what you're doing. Confusing if you don't.
The Verdict: Which Website Builder Wins for Coaches?
If you’re a coach who wants a clean, strategic, high-converting website with a professional feel and built-in tools for blogging and bookings, Squarespace takes the win.
It’s my go-to platform for a reason. It’s made for service providers and coacheswho want to scale, look professional, and not stress over tech.
That said - if you love being hands-on and want to experiment, and you’re not too fussed about SEO, Wix can absolutely work with the right design direction.
My Advice as a Web Designer for Coaches
Your platform matters - but your strategy matters more.
I’ve seen coaches come to me with beautifully designed Wix sites that don’t convert - and others who’ve launched on Squarespace and booked out within weeks. The difference? Clear messaging, smart structure, and design that speaks to the right people.
If you’re not sure what’s best for you (or you just want someone to handle it all), I help coaches like you build strategic Squarespace websites that feel aligned and get results.
Want to chat about your coaching site? Book a free discovery call
