STRATEGY, BRANDING AND WEBSITE DESIGN

Built to sell, designed to stand out.

You’re a coach or service provider who’s outgrown the DIY stage. You’re ready for a luxury brand and strategy-led website that not only looks amazing, but actually sells. That’s exactly what I create: modern, magnetic brands and sites that scale with you.

  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • black ELLE logo on white background.
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach
  • Custom Squarespace website and brand identity design for coach

You’ve tried the Canva logos. The DIY websites. The freebie funnels. Maybe even a marketing course (or three).

But deep down, you know it’s not cutting it. Your brand doesn’t reflect the value of your work or the calibre of clients you want to attract.

You’re showing up, delivering incredible work, gaining traction - but your brand isn’t keeping pace with the level you want to be at.

Here’s the truth: it’s not you. You’re brilliant at what you do. But your quick-fix branding and website are not built to sell, stand out, or get you where you want to go.

That’s where I come in.

Through my signature Connect & Sell Framework™, I create strategic brands and websites that don’t just look good - they attract premium clients, position you as the go-to expert in your field, and make saying “yes” the obvious next step.

This is about building a brand that reflects your true value. A website that connects deeply, converts with ease, and quietly does the selling - so you can stay in your zone of genius and work with clients who value what you do (and don’t bat an eyelid at your prices).

HERE'S HOW I DO IT...

My Signature Connect & Sell Framework™

  • Step One: Define & Differentiate

    You’ll get crystal clear on who you help, why your offers are worth every penny, and what makes you the obvious choice in a saturated space. No more vague “I help women reach their full potential” fluff - we’ll craft a niche and message that speaks directly to your dream client’s real desires and problems.

    Because if you can’t clearly explain what makes you different, your audience won’t try to figure it out.

  • Step Two: Design That Connects

    You’ll walk away with branding that not only looks premium - it feels aligned, magnetic, and trust-building from the first scroll. No more mismatched colours and DIY Canva logos that scream “still figuring it out.” This is branding that positions you as THE expert - before you’ve said a single word.

    Because looking the part does matter when you're charging premium prices.

  • Step Three: Sell with Confidence

    You’ll get a conversion-focused website that’s built to turn clicks into clients - while you focus on what you do best. From strategic structure and magnetic messaging to clear CTAs and a seamless booking flow, everything is designed to guide visitors straight to “I need this.”

    Because you don’t need more visibility - you need a site that converts the attention you already have.

THE PROBLEM ISN'T YOU, IT'S YOUR ONLINE PRESENCE

You’re in the right place if you want…

✓⃝  A brand that radiates authority. Modern, magnetic, unforgettable - the kind of presence that has premium clients reaching out to you.

✓⃝ Messaging, design, and content working together seamlessly - so every touchpoint reinforces your value and sells without you having to.

✓⃝  Real results: more enquiries, higher conversions, consistent sales. Because your brand speaks directly to what your audience is already searching for.

✓⃝ Unshakable confidence. No more second-guessing your pricing, your visuals, or whether you’re “doing it right.”

✓⃝ Go-to expert status. High-ticket clients, aligned opportunities, and the recognition that sets you apart in your space.

✓⃝  A loyal, obsessed community who trust you, buy from you, and rave about your work like your very own hype squad.

Headshot photograph of Louise Tjernqvist, she is leaning her face on hr hand.

Louise Tjernqvist - Functional Medicine Therapist

“Since working with Elle, I’ve experienced significant changes and results in my business. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times.”

A smiling woman with blonde hair wearing a pink blouse sitting indoors next to a pink cabinet and a potted plant.

Alexis McCabe Egmar - Career & Confidence Coach

“Launching my business online with such credibility and authority filled me with this new sense of confidence and empowerment. It wasn’t long before my brand resonated with my ideal clients, accelerating attraction and boosting sales faster than I ever imagined!!!”

A woman wearing a purple jacket smiling outdoors in a forest with tall trees and green foliage.

Rachel Collins - High Performance Psychology Coach for Athletes

“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income! Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”

INTERESTED IN WORKING TOGETHER?

Browse my services…

  • MINI STRATEGY + BRAND IDENTITY

    Your DIY logo was fine when you just started out, but now it’s time to upgrade. In one focused day, get a scroll-stopping logo, sleek colour palette, modern fonts, and a mini brand guide - no fuss, or long timeline. Just a premium identity that lets you charge like the pro you are.

    TELL ME MORE →

  • IN-DEPTH BRAND STRATEGY + FULL BRAND IDENTITY

    This is not just a rebrand - it’s a full strategic business recalibration. In 4 weeks, you’ll get bold positioning, sharp messaging, and high-ticket visuals that attract clients ready to pay your worth.

    TELL ME MORE →

  • BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

    Stop cringing when sharing your site link. In ONE week, transform your brand and website into a modern, scroll-stopping Squarespace site with copy that makes dream clients line up to work with you.

    TELL ME MORE →

  • BRAND STRATEGY + FULL BRAND IDENTITY + CUSTOM WEBSITE

    For the seasoned expert who won’t settle for “this will do”. A custom rebrand + website with high-converting strategy, standout visuals, and premium positioning. Perfect for those ready to charge more, land dream collaborations, and dominate their field.

    TELL ME MORE →

GET STARTED WITH YOUR...

Free resources

  • Free brand identity design that sells workbook for coaches

    Workbook - Build a Brand That Gets You Booked Out

    Your straight-talking guide to building a brand so magnetic, dream clients binge your content, stalk your site, and hit book now without blinking.

    ACCESS THE WORKBOOK
  • Free website design guide for coaches

    5 Reasons Your Website Isn’t Turning Visitors Into Clients

    Sick of side-eyeing your site like, “Why isn’t this thing helping me sign clients?!” This straight-talking guide spills the tea on what’s actually holding your website back—so you can stop guessing and finally get the clients you deserve.

    DOWNLOAD THE GUIDE
  • free website design for coaches checklist

    Turn Browsers Into Buyers - The DIY Website Checklist

    About to hit “publish”? on your website Hold up. This checklist makes sure your site’s not just looking pretty—it’s built to convert. No fluff—just the must-do moves to make your launch a total client magnet.

    GET YOUR CHECKLIST