mary alice duff

The Outcome

When Mary Alice came to me, she was already doing high-level work with founders and fractional leaders, but her online presence was still a collection of Google Docs. Her expertise was there, her positioning just wasn’t making it obvious.

Through Web in a Week, we sharpened her messaging and built a bold, strategic brand and website that clearly speaks to both sides of her business: founders who need operational support and professionals building thriving fractional careers.

The result is a confident online presence that finally reflects her authority, and within days of launching, she signed a new client through the site!