mary alice duff

The Outcome

When Mary Alice came to me, she was already operating at a high level, doing deep, transformational work with founders and fractional leaders. But behind the scenes, her “website” was essentially just a collection of Google Docs. Her online presence hadn't caught up to her expertise, meaning her value and authority weren't landing the way they should have.

She needed an identity that felt as strategic and bold as the work she delivers. With Web in a Week, we didn’t just create a fresh look, we focused on total alignment. We sharpened her messaging, clarified her positioning, and built a brand and website that instantly tells visitors they are in the right place.

The result is a confident, supportive, and intentional presence that makes it immediately clear who she serves. The site now showcases the life-changing impact she has on small business founders in the wellness, travel, and lifestyle spaces, positioning her as the high-level authority she’s always been AND positioning her as a coach to others who want to set up their own thriving fractional businesses.

The impact was instant: just a few days after launching, Mary Alice already had a new client sign up for her group coaching program.