Sofia von Celsing
Project scopeCustom project.
The clientSofia von Celsing - wellbeing and performance coach for female leaders.
The OutcomeWhen Sofia came back to work with me after three years, she was ready for a change. Her coaching business had evolved, and while her offers stayed the same, she had outgrown the version of her brand that was still online. With fresh new photos in hand, she needed her website to match the woman - and coach - she had become: more personality, more warmth, more her.
We stripped back the clutter, refined her visuals, and tweaked her copy to feel more real, more authentic. We built a sleeker, more sophisticated site that felt approachable and authentic. Sometimes it’s not about a full rebrand - it’s about smart, strategic shifts that honour the level you’re now playing at. Sofia’s brand and website finally feels as powerful as the work she does - and I couldn't be more in love with the transformation.
