Sofia von Celsing

The Outcome

When Sofia came to me, she was ready for a total shift. Her coaching business had evolved, and while her expertise was deeper than ever, she had completely outgrown the version of her brand and site that was still sitting online. She had incredible new photos, but she needed her digital home to finally match the woman (and the coach) she had become. She wanted more personality, more warmth, and a lot more her.

We started with the strategy, getting deep into the heads of her target market so we could move away from "safe," generic copy. We rewrote her messaging to reflect her true value, speaking directly to the heart of how her clients think and feel. We paired that with sleek, high-end visuals and a website journey that intentionally guides visitors from "just looking" to "ready to book."

The result is a presence that finally feels as elevated as her coaching. Within just one week of launching her new site, Sofia and had two discovery calls booked in her calendar from the site. Since then, she has confidently raised her rates and become an established, fully booked coach.