A 1-day strategic intensive to turn your website into something that actually positions you as the obvious choice.
the obvious choice
intensive
Your website isn’t broken, it’s just not doing its job yet.
A lot of coaches and service-providers don’t need a full rebuild, they need clarity on why their site isn’t converting in the first place and how to fix it fast.
The Obvious Choice Intensive is a focused 1-day sprint where we refine your positioning, sharpen your messaging, and optimise how your website guides people to actually book you.
You don’t have a traffic problem. You have a clarity and positioning problem.
People land on your website, understand what you do at a surface level… but don’t feel compelled enough to take the next step.
So they browse, compare, and leave.
Not because your work isn’t strong, but because your website isn’t yet set up to make you the obvious choice.
The Obvious Choice Intensive is not about starting from scratch.
It’s about understanding what’s stopping your current site from converting, and fixing the strategic gaps that are quietly costing you.
We work with what you already have and turn it into something that:
communicates your value instantly
positions you clearly against your alternatives
and guides the right people towards booking you with confidence
This is a 1:1 strategic intensive where we look at your website through a conversion and positioning lens.
Together, we:
refine how you’re positioned in your market
sharpen your messaging so it lands instantly
identify where your site is losing potential clients
optimise your structure so it guides people towards enquiry or booking
You leave with clarity, direction, and a clear plan to make your existing website perform at a higher level, without starting from scratch.
“Before working with Elle, I never got website enquiries and knew something had to change.”
“Now I feel confident sending people to my website, knowing it clearly communicates what I do and the value I provide. I’ve even noticed the way I speak about my work everywhere else, on social media and in person, has changed because I feel so much clearer.”
JESS - MINDSET COACH
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
“My calendar is now fully booked for the rest of the year, and I’ve even been able to increase my prices without any slowdown in enquiries!!”
ANGELLA - THERAPIST FOR NEURODIVERGENTS
“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
“Since working together, everything has shifted. My website now looks incredible and truly represents my brand. I finally feel proud to send people there!”
SOFIA - WELLBEING & PERFORMANCE COACH
THE DETAILS
/
THE DETAILS /
Everything you need to know
In just one focused intensive day, you’ll walk away with a clear, strategic plan to turn your website into a client-attraction system that actually reflects the level you’re operating at.
No guessing or random tweaks, just clear direction on how to refine your positioning, sharpen your messaging, and make your website work harder in attracting and converting the right clients.
Investment: 6,500 SEK / €605
Price excludes 25% VAT. VAT applies to Swedish clients, EU private individuals, and EU businesses without a valid VAT number. VAT is not charged for EU businesses with a valid VAT number (reverse charge applies) or non-EU businesses.
This is what you’ll get:
-
These sessions form the foundation of the process.
We go deep into your positioning, your ideal client, and what actually makes someone choose you over anyone else in your space.
Together, we map out how your website should feel, flow, and communicate so it naturally attracts and converts the right clients, without needing pushy tactics or over-explaining.
This is the same strategic thinking I use across all of my high-level website projects. It’s the foundation of my signature process, the exact workshops I use with every web design client.
-
I’ll review your current website (or draft) through a positioning and conversion lens and map out exactly what needs to shift for it to start attracting higher-quality, better-aligned clients.
You’ll get a clear, structured plan showing:
what to refine
what to simplify
what to rework entirely
and how to communicate your value in a way that actually lands
This isn’t vague feedback, it’s a clear blueprint for turning your website into a stronger client decision-making tool.
-
We’ll walk through your full update plan together so you leave knowing exactly what to do next, how to implement it, and what will make the biggest difference first.
This session is recorded so you can revisit it anytime as you make your updates.
Book the obvious choice intensive
If you’re ready to turn your current website into a clearer, stronger client-attraction tool, complete the short application below. I’ll review everything personally. If it feels aligned, I’ll be in touch within 24 hours with your booking confirmation and invoice.
Frequently
Asked
Questions
-
No. The Obvious Choice Intensive is a strategic consulting service, not a done-for-you design package.
You'll leave with a personalised action plan showing exactly what needs to change, why it matters, and how to implement it. The goal is to give you complete clarity and confidence, so you can improve your website without second-guessing every decision.
If you're looking for a fully done-for-you solution, Web in a Week will likely be a better fit.
If you’re looking for a full done-for-you website, check out my Web in a Week or The Complete Glow Upoffers.
This offer is designed to give you the tools, strategy, and clarity to make high-impact changes yourself - at a fraction of the cost of a full redesign.
-
Not at all. The Obvious Choice Intensive is designed for coaches and service providers who already have a website (or a draft website) but know it isn't performing as well as it could.
We'll identify what's working, what's getting in the way, and what needs to shift to position you more effectively and attract the right clients.
-
The Obvious Choice Intensive takes place over one dedicated day.
Across three strategy sessions and a final action plan walkthrough, we'll dive into your positioning, messaging, website structure, and client journey. By the end of the day, you'll have a clear roadmap for turning your website into a stronger client-attraction tool.
-
This offer works best for coaches and service providers who already have an offer, some client experience, and a website they're actively using or building.
You don't need a huge audience or years of experience, but you'll get the most value if you're ready to refine and strengthen what already exists rather than build everything from scratch.
-
Definitely not. The goal isn't to make your website louder. It's to make it clearer.
We'll focus on helping the right people quickly understand who you help, what makes you different, and why working with you is the right next step. The result is a website that feels more natural, more aligned, and more effective at converting the people who are already a good fit.
-
If your website is fundamentally okay but not converting → The Obvious Choice Intensive.
If your positioning, messaging, branding, and website all feel out of alignment → Web in a Week.