the obvious choice INTENSIVE
A 1-day strategic sprint to turn your current website into a sales tool that positions you as the obvious choice.
In one focused day, we identify exactly what’s stopping your current website from converting and what needs to change to fix it. You’ll leave knowing what’s working, what’s not, and what’s quietly costing you enquiries. Plus, a clear direction to turn your website into something that actually supports your business.
You don’t have a visibility problem. You have an “I’m not the obvious choice” problem.
People land on your website, skim for a few seconds, but can’t confidently answer:
“Is this for me?”
So they hesitate, they compare, and then they leave.
It’s not because your work isn’t strong… but because your website isn’t doing enough to hold their attention and guide them to a decision.
And most of the time, you don’t realise this is happening until you notice:
— fewer enquiries than you’d expect
— people “thinking about it” instead of booking
— or relying more on referrals than you’d like
THE OBVIOUS CHOICE framework ©
The 4 things a high-converting website gets right:
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
this is for you if…
You already have a website you’re generally happy with, but:
— enquiries aren’t consistent
— visitors don’t turn into clients
— you’re not fully confident sending people to it
— you suspect your messaging is “close, but not quite landing”
— you want clarity before committing to a full rebuild
— you know your website should be doing more than it currently is
CLIENT TESTIMONIALS
The Proof Is In The Results
“Now I feel confident sending people to my website, knowing it clearly communicates what I do and the value I provide. I’ve even noticed the way I speak about my work everywhere else, on social media and in person, has changed because I feel so much clearer.”
JESS - MINDSET COACH
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
ANGELLA - THERAPIST
“Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages.”
SOFIA - WELLBEING & PERFORMANCE COACH
“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”
MARY ALICE - FRACTIONAL COO & COACH
what’s really going on…
Your website isn’t broken… it’s just not doing its job yet.
Right now, it’s likely:
— explaining instead of positioning
— describing instead of differentiating
— informing instead of converting
So the right people land but don’t feel the pull to act… because you’re not making it obvious why they should choose you.
THIS IS WHAT YOU’LL WALK AWAY WITH:
In this 1-day sprint, we’ll work through your website through the Obvious Choice Framework so you can clearly see what needs to change.
You’ll get clarity on:
— why your site isn’t converting the way it should
— where you’re losing potential clients
— how to position yourself more clearly in your market
— what to adjust so your website actually supports enquiries
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These sessions form the foundation of the process.
We go deep into your positioning, your ideal client, and what actually makes someone choose you over anyone else in your space.
Together, we map out how your website should feel, flow, and communicate so it naturally attracts and converts the right clients, without needing pushy tactics or over-explaining.
This is the foundation of my signature process, the exact workshops I use with my Web in a Week clients
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I’ll review your current website (or draft) through my signature Obvious Choice Framework and map out exactly what needs to shift for it to start attracting higher-quality, better-aligned clients.
You’ll get a clear, structured plan showing:
what to refine
what to simplify
what to rework entirely
and how to communicate your value in a way that actually lands
This isn’t vague feedback, it’s a clear blueprint for turning your website into a stronger client decision-making tool.
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We’ll walk through your full update plan together so you leave knowing exactly what to do next, how to implement it, and what will make the biggest difference first.
This session is recorded so you can revisit it anytime as you make your updates.
Choose Your Payment plan
Pay in Full
ONE PAYMENT OF
6,500 SEK
APPROX. €540
Monthly
TWO PAYMENTS OF
3,500 SEK
APPROX. €315
Prices exclude 25% VAT. VAT applies where required by law. EU businesses with a valid VAT number and non-EU businesses are not charged VAT.
FILL IN THE FORM TO BOOK
If you’re ready to turn your current website into a clearer, stronger client-attraction tool, complete the short application form. I review everything personally, and if it feels aligned, I’ll be in touch to confirm the booking.
Frequently
Asked
Questions
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No. The Obvious Choice Intensive is a strategic consulting service, not a done-for-you design package.
You'll leave with a personalised action plan showing exactly what needs to change, why it matters, and how to implement it. The goal is to give you complete clarity and confidence, so you can improve your website without second-guessing every decision.
If you're looking for a fully done-for-you solution, Web in a Week will likely be a better fit.
If you’re looking for a full done-for-you website, check out my Web in a Week or The Complete Glow Upoffers.
This offer is designed to give you the tools, strategy, and clarity to make high-impact changes yourself - at a fraction of the cost of a full redesign.
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Not at all. The Obvious Choice Intensive is designed for coaches and service providers who already have a website (or a draft website) but know it isn't performing as well as it could.
We'll identify what's working, what's getting in the way, and what needs to shift to position you more effectively and attract the right clients.
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The Obvious Choice Intensive takes place over one dedicated day.
Across three strategy sessions and a final action plan walkthrough, we'll dive into your positioning, messaging, website structure, and client journey. By the end of the day, you'll have a clear roadmap for turning your website into a stronger client-attraction tool.
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This offer works best for coaches and service providers who already have an offer, some client experience, and a website they're actively using or building.
You don't need a huge audience or years of experience, but you'll get the most value if you're ready to refine and strengthen what already exists rather than build everything from scratch.
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Definitely not. The goal isn't to make your website louder. It's to make it clearer.
We'll focus on helping the right people quickly understand who you help, what makes you different, and why working with you is the right next step. The result is a website that feels more natural, more aligned, and more effective at converting the people who are already a good fit.
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If your website is fundamentally okay but not converting → The Obvious Choice Intensive.
If your positioning, messaging, branding, and website all feel out of alignment → Web in a Week.