BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

Website In a Week - Web Design Package

For coaches and service providers who’ve outgrown the DIY phase and are ready to show up like an expert ASAP with a site that sells.

Your business is growing. You’re landing clients, building momentum - but your brand and website still look like you’re “figuring it out.” That mismatch is quietly costing you leads, credibility, and higher-ticket clients.

Website In a Week is your shortcut to a sharper, more professional online presence - without a hefty price tag or drawn out timeline.

We’ll streamline your visuals, clarify your message, and launch your unique Squarespace website that’s aligned, polished, and ready to sell.

- 2x Brand Strategy Sessions - We’ll get clear on your niche, ideal clients, and position you as the go-to choice in your industry - so your message lands with the right people.
- A Refined Mini Brand Identity - Think: logos, colours, and typefaces - all tailored to your business, plus all the final files you need to show up consistently across your brand.
- Done-For-You Brand Guidelines - No more wondering what shade of green your Insta text overlay was meant to be.
- A Customised Squarespace Website - Built from my exclusive template library and personalised to reflect your business. Looks polished. Feels unique. Works like a charm.
- Website Copy - Yep, I’ll write the full copy for your entire site. Clear, strategic words that actually sell. (This alone is usually worth €2,000 – because the words matter. A lot.)
- SEO Essentials - Foundational setup including page titles, meta descriptions, image alt text, and clean URLs - so your site gets seen and found.
- 1 Week Post-Launch Support -I won’t ghost you after go-live. You’ll have a week of email support for any “Wait… what does this button do?” moments.
ONE week
30,000 SEK / €2,680 (payment plans x3 or x6 available)
Prices exclude VAT, which varies depending on your location.

FREE BRAND + WEBSITE STRATEGY SESSION

My clients have been featured in…

Client wins that made me happy dance…

“Since working with Elle, I’ve experienced significant changes and results in my business. I’ve gained way more clarity about my target demographic and was able to confidently niche my business to cater specifically to this market. This change alone has resulted in a remarkable increase in my bookings, with a growth of 2-3 times.”

Louise Tjernqvist — Functional Medicine Practitioner
“The website reflects my personality and professionalism perfectly - and clients have even commented on how polished and clear it feels. The best part is that I finally feel proud to share my work rather than hiding behind it, and that shift alone has helped generate more income! Elle made the whole process feel easy. She's professional, deeply knowledgeable, and leaves no stone unturned.”

Rachel Collins — High Performance Psychology Coach for Athletes
"My website now looks incredible and truly represents my brand - I finally feel proud to send people there. Within just two weeks of launching the new site, I had two discovery calls booked, which was huge for me as it had been sitting there doing nothing for ages..."

Sofia von Celsing — Wellbeing & Performance Coach

BRAND STRATEGY + FULL BRAND IDENTITY + CUSTOM WEBSITE

The Complete Glowup - Web Design Package

For coaches and service providers ready to step into consistent €10-20k months, premium opportunities, and clients who happily pay your rates without blinking.

You’ve likely been in business a couple of years, gained traction, and know your work changes lives. But your brand is still stuck in the scrappy early days. It’s not showing your true value - and it’s holding you back from being seen as the go-to expert.

The Complete Glow Up is for the ones who are all in. You’re here to build a business that commands attention, attracts dream clients, and generates the income (and freedom) you’ve been working towards.

This isn’t a quick fix. It’s a full strategic transformation that takes your brand from “good enough” to unforgettable. Together, we’ll create a powerful, authentic, sales-driven online presence that speaks directly to your audience and makes it effortless for them to say yes. This is about working smarter, not harder - and finally stepping into the premium level you’re meant for.

My signature brand strategy framework blends sales psychology with messaging magic - so your brand connects deeply and sells with ease.
WHAT YOU’LL GET:
- Find Your Focus - This workshop is all about clarity - on who you help, what you really do for them, and how your offers create results people actually want to pay for
- Demographic Deep Dive – Understand your clients’ mindset so you can speak their language and spark desire.
- Brand Foundations – Next we will define your purpose, mission, vision, and values to align your brand with your next-level goals.
- Positioning + Expression – Finally we nail your brand’s tone, messaging, and personality so you show up with confidence and consistency.
This is more than just a logo. It’s a cohesive, conversion-focused identity built to back up your brilliance and connect with the right people. Every element - logo, colours, fonts, and visuals - is designed to reflect your positioning, build trust, and make your brand instantly recognisable.
Deliverables
- Primary logo
- Submark
- Wordmark
- Business card design
- Strategic colour palette
- Curated typography
- Photography direction
- 6 scroll-stopping Instagram Canva templates
- Final design files, ready to use
This isn’t just a pretty PDF. It’s your brand’s rulebook - covering visuals, tone, and messaging—so you (and anyone you perhaps hire in the future) can show up consistently, confidently, and clearly every single time.
Deliverable
- Brand Guidelines PDF
Website That Works Harder
A conversion-led Squarespace website that’s built to do more than look good - it builds trust, showcases your authority, and turns clicks into clients.
Deliverables
- Up to 8 pages customised to what your unique business needs (e.g. Home, Service 1, Service 2, About, Testimonials, Contact, Blog, FAQ)
- Mobile-responsive, designed to convert
- Custom contact form
- Social media integration
- Strategic imagery suggestions
- Domain mapping support
- Built-in analytics setup
- Opt-in pop-up for lead gen
- Acuity scheduling integration
- Weglot bilingual integration (if needed)
- Easy-to-follow Squarespace training videos so you can easily tweak your site yourself
Design turns heads - but words close deals. I’ll craft copy that’s clear, confident, and conversion-ready - so your site doesn’t just look good, it works hard behind the scenes to sell for you.
Deliverable
- Strategic website copywriting (up to 5,000 words)
I’ll set your site up with all the foundational SEO essentials - page titles, meta descriptions, image alt text, headings, and clean URL structures - so your dream clients can actually find you.

The Complete Glowup Inclusions:

Timeline: Approx 9 weeks.
Investment: 49,500 SEK / €4,425 (Payment plans of up to x6 available)
Prices exclude VAT, which varies depending on your location.

FREE BRAND + WEBSITE STRATEGY SESSION

HOW DOES IT WORK?

Your Next Steps…

Book a free strategy call (below)

If this feels like your vibe, book in your free 1:1 brand + website strategy call below. We’ll take a focused look at how your brand and website are performing - and what needs to shift to support your next level of growth.
I'll send you an offer

After our call, I’ll whip up a proposal that’s perfectly tailored to you. You’ll get all the details - what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how we’ll transform your brand or website.
Contract signing & payment

Once you’ve had time to review and you're like “YASSS,” we’ll sign the deal and get that first payment in. After that? We’re officially on and ready to start turning your brand or website into a showstopper.

Book Your Free 1:1 Brand + Website Strategy Session

Frequently
Asked
Questions

Website In a Week:
- Speedy Turnaround: I’ll revamp your branding and launch your stunning new website in just ONE week.
- Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.
- Semi-Custom Design: You'll choose from my beautiful templates, and I'll customise it with your logo, colours, fonts, and imagery.
- Focused Branding: We'll have two intensive brand strategy sessions to nail down your focus area and understand your target market.
- DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it hits the mark.
- Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.
The Complete Glow Up:
- In-Depth Process: A comprehensive journey where we dive deep into your brand strategy.
- Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch - no templates here!
- Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.
- Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.
- Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.
I’ve designed these templates specifically for coaches and service providers, based on what I know from my own strategy and methodology that actually sells. The templates include everything you need to attract and convert your ideal clients. That said, if we feel an additional page would truly add value and is necessary, I can create a custom page for an extra €250. It’s not often needed, but the option is there if you want it.
Yes.
1. You’ll need to secure a domain name for your business if you don't already have one.
2. You'll need website hosting, and again, Squarespace offers hosting plans that start from 175 SEK per month.
3. When it comes to images, you can find some free stock photos, but if you prefer custom imagery for your website, you'll need to source and purchase them separately. If you're interested, I can provide a recommendation for a photographer who can arrange a photo shoot for your needs (Stockholm-based clients only).
4. If you plan to integrate Acuity Scheduling into your website for managing client bookings and payments, there will be an extra cost involved.
Here’s the thing—yes, technically anyone can “make a website” these days. Wix, Canva, Squarespace… drag, drop, done. But let’s be real: does that kind of site sell for you while you sleep? Does it guide your dream clients to book with you, trust you, and pay you? Probably not.
The DIY route seems cheaper at first, but you often end up paying for it in other ways—through your time, your energy, your stress, and yes, eventually your money. Because patchy, off-brand websites that don’t convert? They cost you leads, credibility, and opportunities.
There’s a massive difference between building a website and building a strategic, sales-driven online presence that works as hard as you do. If your business is real, your offers are legit, and you’re ready to start attracting paying clients—then no, it’s not too early. In fact, it's the perfect time.