BRAND STRATEGY + MINI BRAND IDENTITY + SEMI-CUSTOM WEBSITE

The Mini Glowup

For coaches and service providers who’ve outgrown the DIY phase and are ready to look like the expert they are.

Your business is growing. You’re landing clients, building momentum—but your brand and website? Still looking like you’re “figuring it out.” That mismatch is quietly costing you leads, credibility, and higher-ticket clients.

The Mini Glow Up is your shortcut to a sharper, more professional online presence—without the cost or timeline of a full rebrand.

We’ll streamline your visuals, clarify your message, and launch a semi-custom Squarespace website that feels aligned, polished, and ready to sell.

What’s included:

  • 2x Brand Strategy Sessions to tighten your niche/focus area, understand your audience, on a deeper level and nail what makes you different.

  • A streamlined brand identity: logos, colour palette, typography, and all final files for consistency.

  • Simple brand guidelines so your visuals stay cohesive wherever you show up.

  • A customised Squarespace website, built from my custom template library (edited to be totally unique to you + your business)

  • Website copy editing support so your message is clear and conversion-ready.

Timeline: 4–5 weeks
Investment: 30,000 SEK / €2,700 + VAT (Payment plans x3 or x6 available)

Do you have questions about this offer? Head to the FAQ section.

BRAND STRATEGY + FULL BRAND IDENTITY + CUSTOM WEBSITE

The Complete Glowup

For established coaches + service providers ready to position themselves as the go-to expert—and scale like it.

Your work is high-impact. Your clients love you. But your brand? It’s stuck in the early days—and it’s holding you back from charging more, attracting aligned opportunities, and being seen at the premium level you crave.

The Complete Glow Up is a fully customised rebrand, designed to elevate your presence and future-proof your business. Built on strategy and sales psychology, this is for those ready to scale with a bespoke brand and website that sells and stands out.

What’s included:

  • My signature brand strategy framework blends sales psychology with messaging magic—so your brand connects deeply and sells with ease.

    WHAT YOU’LL GET:

    • Demographic Deep Dive – Understand your clients’ mindset so you can speak their language and spark desire.

    • Brand Foundations – Define your mission, vision, and values to align your brand with your next-level goals.

    • Positioning + Expression – Nail your tone, messaging, and presence so you show up with confidence and consistency.

  • This is more than just a logo. It’s a cohesive, conversion-focused identity built to back up your brilliance and connect with the right people. Every element—logo, colours, fonts, and visuals—is designed to reflect your positioning, build trust, and make your brand instantly recognisable.

    Deliverables

    • Primary logo

    • Submark

    • Wordmark

    • Business card design

    • Strategic colour palette

    • Curated typography

    • Photography direction

    • 6 scroll-stopping Instagram Canva templates

    • Final design files, ready to use

  • This isn’t just a pretty PDF. It’s your brand’s rulebook—covering visuals, tone, and messaging—so you (and anyone you perhaps hire in the future) can show up consistently, confidently, and clearly every single time.

    Deliverable

    • Brand Guidelines PDF

  • Website That Works Harder
    A conversion-led Squarespace website that’s built to do more than look good—it builds trust, showcases your authority, and turns clicks into clients.

    Deliverables

    • Up to 7 pages (e.g. Home, Services, About, Testimonials, Contact, Blog, FAQ)

    • Mobile-responsive, designed to convert

    • Custom contact form

    • Social media integration

    • Strategic imagery suggestions

    • Domain mapping support

    • Built-in analytics setup

    • Opt-in pop-up for lead gen

    • Acuity scheduling integration

    • Weglot bilingual integration (if needed)

    • Easy-to-follow Squarespace training videos so you can easily tweak your site yourself

  • Design turns heads—but words close deals. I’ll craft copy that’s clear, confident, and conversion-ready—so your site doesn’t just look good, it works hard behind the scenes to sell for you.

    Deliverable

    • Strategic website copywriting (up to 5,000 words)

Timeline: 10-12 weeks
Investment: 45,000 SEK / €4,250 + VAT (Payment plans x3 or x6 available)

Do you have questions about this offer? Head to the FAQ section.

Client wins that made me happy dance…

My clients have been featured in…

What happens next?

  • Fill in the application form (below)

    If this feels like your vibe, fill in the form and I’ll be in touch to book in a free call if I think we are a good fit. No pressure, no awkward sales pitch—just real talk to see if we’re a match made in branding heaven. (And if you’re liking the look of Design in a Day, feel free to skip the form and book straight in.)

  • I'll send you an offer

    After our call, I’ll whip up a proposal that’s perfectly tailored to you. You’ll get all the details—what we’re doing, when we’re doing it, and what it’s gonna cost you. You’ll have a crystal-clear picture of how we’ll transform your brand or website.

  • Contract signing & initial payment

    Once you’ve had time to review and you're like “YASSS,” we’ll sign the deal and get that first payment in. After that? We’re officially on and ready to start turning your brand or website into a showstopper.

Tell me about your business.

This is where it all begins. No pressure, no strings attached—just a chance for us to connect and see if we’re the perfect fit. Fill out the form below, and I’ll hit you up ASAP.

Frequently
Asked
Questions

  • The Mini Glow Up:

    • Speedy Turnaround: We'll revamp your branding and launch your stunning new website in just four weeks.

    • Budget-Friendly: Perfect if you're not ready to invest big bucks but still want a professional look.

    • Semi-Custom Design: You'll choose from my beautiful templates, and I'll customize it with your logo, colors, fonts, and imagery.

    • Focused Branding: We'll have two intensive brand strategy sessions to nail down your niche and understand your target market.

    • DIY Copywriting: You'll handle most of the copy, but I'll tweak it to make sure it shines.

    • Ideal For: Newer coaches or solopreneurs who offer up to three services and need a quick, effective solution without the hefty price tag.

    The Complete Glow Up:

    • In-Depth Process: A comprehensive 14-week journey where we dive deep into your brand strategy.

    • Fully Custom Design: I'll craft a unique brand identity and a completely custom website from scratch—no templates here!

    • Extensive Branding: We'll explore every facet of your brand, from your unique value proposition to your long-term business goals.

    • Professional Copywriting: I'll handle all the copy for your website, making sure it's compelling and conversion-focused.

    • Ideal For: Established coaches and service-based businesses ready to scale to six figures and beyond, who want a high-end, bespoke experience.

  • I’ve crafted plenty of websites over the years, and trust me, the most effective ones are streamlined and to the point. But if you’re feeling like you need more, we can duplicate up to one page at no extra charge.

    Need something custom? No worries, we can create a new page from scratch for an additional €300.

  • Yes.

    1. You’ll need to secure a domain name for your business if you don't already have one.

    2. You'll need website hosting, and again, Squarespace offers hosting plans that start from 175 SEK per month.

    3. When it comes to images, you can find some free stock photos, but if you prefer custom imagery for your website, you'll need to source and purchase them separately. If you're interested, I can provide a recommendation for a photographer who can arrange a photo shoot for your needs (Stockholm-based clients only).

    4. If you plan to integrate Acuity Scheduling into your website for managing client bookings and payments, there will be an extra cost involved.

  • Here’s the thing—yes, technically anyone can “make a website” these days. Wix, Canva, Squarespace… drag, drop, done. But let’s be real: does that kind of site sell for you while you sleep? Does it guide your dream clients to book with you, trust you, and pay you? Probably not.

    The DIY route seems cheaper at first, but you often end up paying for it in other ways—through your time, your energy, your stress, and yes, eventually your money. Because patchy, off-brand websites that don’t convert? They cost you leads, credibility, and opportunities.

    There’s a massive difference between building a website and building a strategic, sales-driven online presence that works as hard as you do. If your business is real, your offers are legit, and you’re ready to start attracting paying clients—then no, it’s not too early. In fact, it's the perfect time.