Your website looks professional, so why isn’t it generating consistent enquiries?
FREE 5-MINUTE WEBSITE AUDIT FOR COACHES & SERVICE PROVIDERS
Discover the number-one thing making it harder for the right clients to understand your value, trust your expertise and choose you.
In under five minutes, you’ll receive a score across the four areas every high-converting website needs to get right: clarity, trust, differentiation and conversion, plus a clear action plan showing what to focus on first.
A pretty website can still be quietly costing you clients…
Maybe it looks perfectly respectable.
Your services are there. Your testimonials are there. You have a polished photo of yourself...
But when the right person lands on the page, something still doesn’t quite click.
They can’t immediately see what makes your work different. Your strongest proof is buried halfway down the page. Your messaging sounds polished, but could just as easily belong to anyone else in your industry. And there is no clear journey taking them from interested to ready to enquire.
So they scroll, hesitate and leave.
Your work is valuable (I promise!). Your website just isn’t making that value clear, credible and compelling enough.
Discover what is quietly holding your website back
The audit looks at the four areas that determine whether someone lands on your website and thinks: “This is exactly who I’ve been looking for.” Or closes the tab and carries on comparing their options.
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
CLIENT TESTIMONIALS
Built from the same framework I use to get results like these
+200-300% more bookings and enquiries!
Louise’s new positioning, messaging and website helped her communicate her value more clearly, confidently niche her work and attract significantly more of the right enquiries.
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
From no leads in almost two years to fully booked IN A FEW MONTHS!
Within weeks of launching, Angella began receiving consistent enquiries through her website. Every lead converted into a paying client, and she later raised her prices without slowing demand.
ANGELLA - THERAPIST
Two new coaching clients within three weeks
Mary Alice signed two new group-coaching clients within three weeks of launching, covering the original investment in her new website.
MARY ALICE - FRACTIONAL COO & COACH
This is more than a vague website score
Once you complete the audit, you’ll receive:
— Your personalised score across clarity, trust, differentiation and conversion
— Your biggest website gap, so you know what is most likely weakening conversions
— A breakdown of how that gap may be affecting enquiries and client decisions
— Recommendations showing what to change first
— A clearer idea of whether your website needs a few strategic improvements or more substantial support
You’ll leave knowing where your website is falling short and what deserves your attention first.
AUDIT BREAKDOWN
How it works
01. Answer a few focused questions
You’ll assess how clearly your website communicates your offer, builds trust, differentiates your business and guides visitors towards action.
02. Receive your personalised scores
You’ll see how your website performs across each area of the Obvious Choice Framework and discover your biggest gap.
03. Know exactly where to focus
Your results show an action plan detailing what to improve first, so you can stop making random tweaks and focus on the changes that matter most.
this AUDIT IS for you if…
— You’re an established coach or service provider, but your website still feels connected to an earlier version of your business
— You get most of your clients through referrals and want your website to start pulling its weight too
— You have strong offers and happy clients, but your website generates very few qualified enquiries
— You struggle to explain what makes your work different from competitors
— You keep editing random sections of your website without knowing what will make the biggest difference
— Your hesitate before sending someone your website’s link
— You want an expert perspective before deciding whether to update, refine or completely redesign your site
hey you, i’m elle
British brand and SQUARESPACE website designer. Stockholm-based since 2018. Professional over-thinker of websites.
I’m a brand and Squarespace website designer helping established coaches and service providers become the obvious choice online.
I created this audit using the same strategic framework I use to position, write and design websites for my clients, focusing on the four things that turn an attractive website into a persuasive one: clarity, trust, differentiation and conversion.
Because your website should do more than sit online looking pretty. It should help the right people understand your value, trust your expertise and feel confident taking the next step.