5 Essential Pages Every Coaching Website Needs to Attract Clients
Your coaching website isn’t just a digital business card - it’s your most powerful tool for attracting and converting high-ticket clients. But here’s the problem…many coaches spend hours making their site look pretty, without thinking about the pages that actually drive results.
If you want a high-converting coaching website that attracts clients consistently, you need the right structure. Here are the 5 essential pages every coaching website needs.
1. Home Page
Your home page is often the first impression potential clients get of your coaching business. It needs to immediately communicate who you help, what problem you solve, and why you’re the right coach for them.
Key elements for a high-converting home page:
Clear headline that speaks to your dream client.
Resonant few paragraphs that meets your target market where they are + shows what’s possible.
Brief overview of your coaching services.
Strong call-to-action (CTA) to book a discovery call or join your program.
Testimonials or social proof to build credibility.
2. About Page
Coaching is personal, and clients want to work with someone they can trust. Your About page is where you connect, share your story, and show your expertise.
What to include:
Your journey and experience as a coach (ensuring it is highly resonant + emotive)
Your coaching philosophy and approach.
Why clients should work with you (highlight results and outcomes).
A friendly call-to-action linking to booking a call or joining your program.
3. Services Page
The services page is where clarity is everything. High-ticket clients won’t book if they don’t immediately understand what you offer and how it benefits them.
Tips for a services page that converts:
Break down each coaching program or package.
Focus on results and transformations clients can expect.
Use clear pricing or application instructions (if applicable).
Add CTAs to book a session or learn more.
Feature examples that show your services get results with social proof.
4. Contact Page
If a client can’t find how to get in touch with you, they can’t book. Your contact page should be simple, direct, and easy to use.
Essential elements:
Contact form or booking link.
Your email and social media handles.
Optional: a short FAQ for common questions.
CTA encouraging them to reach out.
5. Blog Page
A blog helps with SEO and positions you as an authority in your niche. It’s also an excellent way to attract visitors who may not be ready to book immediately.
What to focus on:
Write posts answering your dream clients’ questions.
Use SEO keywords naturally in your titles and headings.
Include links to your services and other pages.
Each Page Serves a Purpose
Every high-converting coaching website needs these five pages: Home, About, Services, Contact, and Blog. Each page serves a purpose, guiding your visitors from curious browsers to high-ticket clients ready to work with you.
If you want a website that looks amazing and actually books clients, I help coaches and service-providers create strategic Squarespace websites designed to attract their dream clients.
Explore my website design packages and let’s make your coaching website work for you.
