The Ultimate Guide to Brand Colours, Fonts, and Imagery for Coaches

6 Oct

Your coaching brand is more than just a logo. It’s the feeling your clients get when they land on your website, open your social media, or read your emails. The right colours, fonts, and imagery can make the difference between a website that converts and one that just sits there collecting digital dust.

If you want to attract high-ticket clients and make your coaching business feel professional and memorable, nailing your visual branding is non-negotiable. Here’s your ultimate guide to brand colours, fonts, and imagery for coaches.

1. Choosing the Right Brand Colours for Coaches

Why it matters: Colours aren’t just aesthetic - they communicate emotion. The right palette can convey trust, confidence, energy, or calm, depending on your coaching niche.

Tips for choosing colours:

Pick 2–3 main brand colours and 1–2 accent colours.
Consider the psychology of colour: blue = trust, green = growth, pink/purple = creativity and transformation.
Make sure your colours are versatile across web, social media, and print.

2. Selecting Fonts That Reflect Your Brand

Fonts communicate your personality. Are you approachable, bold, or sophisticated? Your typography should reflect that.

Tips for fonts:

Limit yourself to 2-3 fonts: one for headings, one for body text, optional accent font.
Choose fonts that are readable on desktop and mobile.
Pair contrasting fonts for visual hierarchy (e.g. a bold sans serif heading with a clean serif body).

3. Imagery That Speaks to Your Ideal Clients

Images are powerful - they can instantly communicate your coaching style, personality, and results. Poor or generic imagery can make even the best website feel cheap or forgettable.

Tips for imagery:

Use professional photos that show you and your work. Avoid generic, corporate stock photos wherever possible.
Include client-focused images that illustrate transformation or results.
Stick to a consistent style across all visuals for a cohesive look.

4. Creating a Cohesive Visual Brand

Your colours, fonts, and imagery should all work together to create a consistent, recognisable brand. Cohesion builds trust and signals professionalism - essential for attracting high-ticket clients.

How to achieve cohesion:

Create a simple brand style guide. Include your colour palette, fonts, image style, and logo usage.
Keep layouts consistent across your website and marketing materials.
Ensure your visuals reflect your coaching niche and the clients you want to attract.

5. Putting It All Together

A strong visual brand helps your coaching business stand out, feel professional, and attract the clients you really want. By carefully selecting brand colours, fonts, and imagery, and keeping them consistent, you’re building more than a pretty website - you’re creating a high-converting coaching brand.

If you’re ready to take your visual branding to the next level and create a cohesive, client-attracting website, I help coaches design strategic Squarespace websites that do exactly that.

Explore my website design packages and let’s craft a brand and website that gets noticed.