WEB IN A WEEK - POSITIONING, BRANDING, COPY + SQUARESPACE

Strategic Squarespace website design for established coaches and service providers

Open laptop displaying a psychologist's webpage, placed on a closed book, on a beige textured sofa.
Book cover with a white flower on a red background, titled 'Angella Alexandrou: Psychology for Every Mind'.

Your coaching or service-provider business has grown, but your website hasn’t quite caught up. In one focused week, I refine your positioning and messaging, design a beautiful brand identity, write your website copy, and build your Squarespace site… so your online presence finally reflects your expertise and makes you easier to understand, trust and choose.

Projects from 33,000 SEK / approx. £2,600

30 minutes. No pressure. We’ll look at your current website and whether Web in a Week is the right next step for you.


Trusted by 50+ international clients

4+ years designing for coaches


Former Squarespace Nordic Circle Partner

CLIENT TESTIMONIALS

The Proof Is In The Results

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+200-300% MORE BOOKINGS + ENQUIRIES

“The results speak for themselves. I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and enquiries.”

LOUISE - FUNCTIONAL HEALTH PRACTITIONER

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NO WEBSITE LEADS FOR 2 YEARS → FULLY BOOKED

“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”

ANGELLA - THERAPIST FOR NEURODIVERGENT ADULTS

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2 NEW COACHING CLIENTS WITHIN 3 WEEKS

“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”

MARY ALICE - FRACTIONAL COO & COACH

EVERYTHING YOUR ONLINE PRESENCE NEEDS, HANDLED TOGETHER

Strategy + positioning · Brand identity · Website copy · Squarespace website · SEO basics · 14 days post-launch support

A silver MacBook laptop displaying a website for Mary Alice Duff on a pink surface with a pink upholstered cushion in the background.

You’ll walk away with an online presence that:

— Clearly communicates what you do and who it’s for

— Reflects the level of expertise you’ve built

— Makes your difference easier to understand

— Builds trust before you ever get on a sales call

— Makes it easier for the right clients to take the next step

— Feels like an accurate and authentic reflection of you and your business

Websites designed to look as good as they perform

Laptop on a beige textured sofa displaying a website for motherhood coaching, with a woman stretching or doing yoga in the background of the website.
Blurred image of a woman stretching her arms above her head with the text 'motherlution transforming motherhood' overlayed.
Laptop on a beige table displaying a website about neurofascia practitioner training with a picture of a woman receiving a treatment.
Brand logo with text for Carolyn Warsham, a California-based coach specializing in leadership coaching, established in 2021, with a hand holding a card or paper.
Open laptop with website displayed, showing a woman and girl practicing yoga, placed on a green surface with a plain white background.

this is for you if…

✓ You’re an established coach or service-provider with clients, results, and offers you’re already selling.

✓ You’re a big part of why clients choose the business… your expertise, approach and personality matter.

✓ Your website no longer reflects the calibre of your work or makes your difference obvious.

✓ You have one primary audience and around 1-3 established offers.

✓ You want positioning, messaging, branding, copy and web design handled together rather than piecing it all together yourself.

Laptop on a beige, textured countertop, displaying a webpage about a psychologist named Josefin, with pictures of two women and some text.
Woman writing in a notebook with a mug nearby, on a beige background with a logo of a bird and the text 'SOMAPSYKOLOGEN'.

THE OBVIOUS CHOICE framework ©

The 4 things your online presence needs to make you easier to choose.


1) clarity

Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).

2) TRUST

Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.

3) DIFFERENTIATION

Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.

4) CONVERSION

Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.

Black and white photo of a woman with long wavy hair, smiling in the first pose and winking in the second, in front of a curtain.
A close-up of a vintage film camera with a large lens and a viewfinder.

hey you, i’m elle

British brand and SQUARESPACE website designer. Stockholm-based since 2018. Professional over-thinker of websites.

I work with established coaches and service providers where you are a huge part of why clients choose the business. Your expertise, personality, perspective and way of working matter, which means your website can’t simply list your services and look nice. It needs to make all of that value obvious to someone who has never met you before.

That’s where I come in. I bring strategy, messaging, branding and web design together so your online presence doesn’t just represent what you do, it helps the right people understand why they should choose you.

Since 2022, I’ve helped 50+ coaches and service providers turn websites they had outgrown into clear, strategic online homes that generate enquiries, strengthen their positioning and finally feel like an accurate reflection of the business they’ve worked so hard to build.

day-by-day breakdown

Laptop on beige sofa displaying a website with text about creating timeless spaces with modern living.
Laptop on a sandy surface showing a webpage about coaching and group programs for women.
A woman with wavy brown hair looking at a laptop she is holding.

FLEXIBLE PAYMENT OPTIONS 

PAY IN FULL

1x payment of 33,000 SEK
(approx. £2,560)

3x instalments

3x monthly payments of 11,500 SEK
(approx. £890)

6x instalments

6x monthly payments of 6,000 SEK
(approx. £465)

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Prices exclude VAT. 25% VAT applies to Swedish clients and EU businesses without a valid VAT number. EU businesses with a valid VAT number and businesses outside the EU are normally not charged Swedish VAT.

Free Notion Planner

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Free Notion Planner 〰️

Free Notion Template

STEAL MY WEBSITE PROJECT PLANNER

A tablet displaying a project planning document titled 'The Website Project Planner' resting on a wooden table. A silver pen lies on a white notebook beside it. The background is blurred but shows part of a woven chair or basket.

Know exactly what your next website needs before you start redesigning it. 

If you’re an established coach or service provider and your business has evolved since you built your current site, this is your starting point.

 Map out your offers, who you're speaking to, the proof you want front and centre, the pages you actually need + what still needs sorting, all in one fill-in Notion planner. 

One sitting. One clear plan. No more “I know I need a new website… I just don’t know where to start.”

Frequently
Asked
Questions

Two women looking at a silver laptop with an Apple logo, standing in front of a plain white background.

READY FOR YOUR WEBSITE TO CATCH UP WITH YOUR BUSINESS?

If you’re already doing great work but your website isn’t making that obvious, book a free strategy call and we’ll look at what’s currently holding it back, and what needs to change to make you easier to trust and choose.

A smiling woman with shoulder-length hair, wearing a sleeveless white sweater, standing in front of a whiteboard or presentation board with charts and graphs, and gesturing towards the information.