WEB IN A WEEK - POSITIONING, BRANDING, COPY + SQUARESPACE
Strategic Squarespace website design for established coaches and service providers
Your coaching or service-provider business has grown, but your website hasn’t quite caught up. In one focused week, I refine your positioning and messaging, design a beautiful brand identity, write your website copy, and build your Squarespace site… so your online presence finally reflects your expertise and makes you easier to understand, trust and choose.
Projects from 33,000 SEK / approx. £2,600
30 minutes. No pressure. We’ll look at your current website and whether Web in a Week is the right next step for you.
Trusted by 50+ international clients
4+ years designing for coaches
Former Squarespace Nordic Circle Partner
CLIENT TESTIMONIALS
The Proof Is In The Results
+200-300% MORE BOOKINGS + ENQUIRIES
“The results speak for themselves. I’ve seen a huge increase in bookings (I’m now getting around +200-300% more than before) and enquiries.”
LOUISE - FUNCTIONAL HEALTH PRACTITIONER
NO WEBSITE LEADS FOR 2 YEARS → FULLY BOOKED
“Within just a few weeks of launching my new website, I started receiving consistent leads - and EVERY single one has followed through to become a paid client!!!”
ANGELLA - THERAPIST FOR NEURODIVERGENT ADULTS
2 NEW COACHING CLIENTS WITHIN 3 WEEKS
“I booked new coaching clients within days of the website being completed, and within just three weeks of launching, I had signed two new group coaching clients paying for the original investment!”
MARY ALICE - FRACTIONAL COO & COACH
EVERYTHING YOUR ONLINE PRESENCE NEEDS, HANDLED TOGETHER
Strategy + positioning · Brand identity · Website copy · Squarespace website · SEO basics · 14 days post-launch support
You’ll walk away with an online presence that:
— Clearly communicates what you do and who it’s for
— Reflects the level of expertise you’ve built
— Makes your difference easier to understand
— Builds trust before you ever get on a sales call
— Makes it easier for the right clients to take the next step
— Feels like an accurate and authentic reflection of you and your business
-
3× 1:1 Strategy Workshops
Find Your Focus, Dream Client Deep Dive, and Brand DNA + Website Planning. Together, we refine your positioning, sharpen how you communicate your expertise, and create a clear strategic direction for your brand, messaging and website.Brand Identity
A refined visual identity including your primary logo, secondary logo, submark, colour palette and typography, designed to reflect your personality, expertise and the level your business is operating at now.Strategic Squarespace Website (7.1)
Built on one of my custom-designed templates and tailored to your business, your website is structured to make your value clear, build trust quickly and guide the right people towards working with you.Full Website Copy (up to 5,000 words)
Strategic website copy written to communicate your value clearly, differentiate your approach and make it easier for the right clients to understand why they should choose you.SEO Basics
Foundational on-site basics including heading hierarchy, page titles, meta descriptions and image alt descriptions.14 Days Post-Launch Technical Support
Post-launch peace of mind. If any display glitches, broken links, or form issues appear within two weeks of launch, I’ll take care of them for you straight away. -
This is practical support designed to help you get more from your new website after launch and keep your online presence working as your business grows.
Inside, you’ll get:
Pricing & Positioning Guide - to help you communicate your value clearly and make sure your pricing supports the level you want to be positioned at.
Discovery Call Framework - a simple structure to help you lead stronger sales conversations and make it easier for the right clients to move forward.
Testimonial Framework - so you can consistently collect useful, specific social proof that strengthens trust across your website and marketing.
Brand Photography Guide - to help you plan imagery that feels aligned with your brand and reflects the level of your work.
Email Marketing Basics - practical guidance to help you nurture leads and stay top of mind after they leave your website.
Content & Blog Direction - ideas and guidance to help you keep building visibility, authority and traffic over time.
Website Maintenance Checklist - so you know what to review, update and refresh to keep your site accurate and working well.
Post-Launch Action Plan - clear next steps to help you build momentum and make sure your new website doesn’t just sit there after launch.
Think of it as the support layer that helps your website keep doing its job long after launch.
-
6 working days (Friday-Friday)
This is a focused, hands-on process where strategy, messaging, copy and design come together quickly and collaboratively. Because I work closely with each client throughout the week, I only take on a limited number of Web in a Week projects.
this is for you if…
✓ You’re an established coach or service-provider with clients, results, and offers you’re already selling.
✓ You’re a big part of why clients choose the business… your expertise, approach and personality matter.
✓ Your website no longer reflects the calibre of your work or makes your difference obvious.
✓ You have one primary audience and around 1-3 established offers.
✓ You want positioning, messaging, branding, copy and web design handled together rather than piecing it all together yourself.
THE OBVIOUS CHOICE framework ©
The 4 things your online presence needs to make you easier to choose.
1) clarity
Making sure visitors instantly grasp what you do, who it’s for, and how to work with you (while filtering the wrong people out).
2) TRUST
Positioning you as the undisputed real deal using real proof, authority signals, and human connection so people trust you quickly.
3) DIFFERENTIATION
Infusing your actual personality and tone into the design and copy so you stand out instead of blending into a sea of generic competitors.
4) CONVERSION
Stripping away all the friction and creating a super smooth, obvious pathway for dream clients to take that next step to work with you.
hey you, i’m elle
British brand and SQUARESPACE website designer. Stockholm-based since 2018. Professional over-thinker of websites.
I work with established coaches and service providers where you are a huge part of why clients choose the business. Your expertise, personality, perspective and way of working matter, which means your website can’t simply list your services and look nice. It needs to make all of that value obvious to someone who has never met you before.
That’s where I come in. I bring strategy, messaging, branding and web design together so your online presence doesn’t just represent what you do, it helps the right people understand why they should choose you.
Since 2022, I’ve helped 50+ coaches and service providers turn websites they had outgrown into clear, strategic online homes that generate enquiries, strengthen their positioning and finally feel like an accurate reflection of the business they’ve worked so hard to build.
day-by-day breakdown
-
We define the strategic foundation for your new website: your positioning, audience, offers, messaging and customer journey. By the end of the day, we have a clear direction for everything that follows.
-
We turn that strategy into a visual direction. You’ll be presented with three moodboards, then we’ll refine your chosen route into a complete identity including your logos, typography, and colour palette.
-
I begin writing your website copy and building your site on your chosen template, fully tailored to your brand, positioning and offers. This is where everything starts coming together visually and verbally.
-
I continue developing the site, refining the copy, imagery, layout and customer journey. We then review the first full version together, and you’ll have dedicated time afterwards to go through the site properly and send your feedback.
-
I implement your feedback and refine the website across desktop and mobile. We’ll review the updated version together so we can make sure everything feels clear, cohesive, and ready for launch.
-
We complete the final tweaks, connect your domain and prepare your new website to go live. Once approved, your new online presence is ready to start supporting the next stage of your business.
-
For two weeks after launch, you can report any technical issues (if they arise) that were present at launch, such as broken links, form issues or display glitches, and I’ll put them right.
FLEXIBLE PAYMENT OPTIONS
PAY IN FULL
1x payment of 33,000 SEK
(approx. £2,560)
3x instalments
3x monthly payments of 11,500 SEK
(approx. £890)
6x instalments
6x monthly payments of 6,000 SEK
(approx. £465)
Prices exclude VAT. 25% VAT applies to Swedish clients and EU businesses without a valid VAT number. EU businesses with a valid VAT number and businesses outside the EU are normally not charged Swedish VAT.
Free Notion Planner
〰️
Free Notion Planner 〰️
Free Notion Template
STEAL MY WEBSITE PROJECT PLANNER
Know exactly what your next website needs before you start redesigning it.
If you’re an established coach or service provider and your business has evolved since you built your current site, this is your starting point.
Map out your offers, who you're speaking to, the proof you want front and centre, the pages you actually need + what still needs sorting, all in one fill-in Notion planner.
One sitting. One clear plan. No more “I know I need a new website… I just don’t know where to start.”
Frequently
Asked
Questions
-
Your Web in a Week website includes 7 core pages, plus Privacy Policy and Terms & Conditions pages.
You can choose your 7 pages from:
Home · Service 1 · Service 2 · Service 3 · About · Blog · Contact · Testimonials · Events
The site is built using one of my own strategic Squarespace templates, but the branding, copy, imagery and design are tailored to your business so it still feels completely like you.
If you need more than 7 core pages, we can discuss this before booking and scope any additional pages separately.
-
You need to know what you sell, who it’s for, what each offer includes, how it works and roughly what you charge. Your positioning and messaging don’t need to be perfect, refining those is part of our work together.
-
Web in a Week works best for coaching and service-provider businesses with one clear primary audience and around 1-3 core offers. If you have several unrelated audiences or a more complex offer ecosystem, we can use your strategy call to decide whether this is the right fit.
-
I include basic on-site SEO such as heading structure, page titles, meta descriptions, and image alt descriptions, alongside the standard functionality your site needs to work smoothly. If you need more advanced integrations, automations, e-commerce or custom functionality, we can talk through what’s possible on your strategy call, and I’ll let you know whether any additional costs would apply.
-
This is a collaborative, fast-moving process, so I’ll need you to be available during the week to review the work and provide feedback within the agreed timeframes.
You won’t be sitting beside me designing your website (that’s my job) but quick feedback is what allows us to keep momentum and get everything finished and launched within the week.
You’ll receive the full project timeline in advance, so you’ll know exactly when I need you.
-
Yes, Squarespace is very intuitive and easy to use, so you’ll be able to make updates to your website yourself in the future.
Additionally, you’ll receive simple training videos showing you around the platform and how to make common edits, so you feel confident managing things going forward.
.You’ll also have 14 days of post-launch support, so if any technical issues such as broken links, display glitches, or form problems appear, I’ll take care of them for you.
-
Absolutely, I work with clients internationally. Swedish VAT is charged where required: EU businesses with a valid VAT number and businesses outside the EU are normally not charged Swedish VAT.
-
Your Squarespace subscription, domain, and any paid third-party tools or licences are separate from the project fee.
My aim is always conversion, and your brand and website will be built with that in mind, helping the right people understand your value, trust your expertise, and take the next step. Many of my clients have seen amazing results after launch, from more enquiries to increased bookings and better-fit clients. However, I can’t guarantee a specific number of enquiries, sales, bookings or conversion rate, as those results are also influenced by things outside the website itself, including your offer, pricing, audience, traffic, visibility, marketing activity, and market demand.
READY FOR YOUR WEBSITE TO CATCH UP WITH YOUR BUSINESS?
If you’re already doing great work but your website isn’t making that obvious, book a free strategy call and we’ll look at what’s currently holding it back, and what needs to change to make you easier to trust and choose.